Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Find Networking Events Actually Worth Attending.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

SEPTEMBER 29, 2019

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. Leverage trigger events.

B2B 190

B2B Gatekeeper InsideView Up-Sell 190

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164

Marketing B2B Lead Generation Social Media 164

eGrabber

JANUARY 5, 2024

In the world of business-to-business (B2B), knowing “ how to generate sales leads ” is more than just a numbers game. Generating leads is the vital foundation that fuels growth, propels revenue, and fosters robust connections in the B2B landscape. However, there is no one-size-fits-all approach.

Lead Rank 45

Lead Rank Lead Scoring Leads Marketing Qualified Lead 45

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Let’s get into it!

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. So, why aren’t more B2B companies jumping on the influencer bandwagon? One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

JANUARY 8, 2020

I’m Blake Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! Are you building a list for a specific campaign or event? Is this for outbound marketing, direct email, or event promotion ? per contact for good B2B data. How will you use the data?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. But, fear not dear marketer! Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

eGrabber

JANUARY 11, 2024

For many businesses, generating strong sales leads is a top priority, but a vexing one. B2B marketers, according to HubSpot , face a common foe: 61% struggle with lead generation. Companies selling bogus leads are not uncommon. They may misrepresent where they got the leads or how they qualified them.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

Allego

JULY 17, 2023

It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Revenue enablement is a holistic organizational approach that gives every team the right training, coaching, and content to engage and support leads, prospects, and buyers at every opportunity.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

SBI Growth

MARCH 30, 2013

If Pinterest makes sense, you can download this guide for your next brainstorm session. This is where blog articles and ebooks are gaining traction in b2b marketing. Blog articles will have at least one picture. This is an opportunity for B2b to demonstrate expertise and credibility in any given area.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, how do you generate the data you need to make a compelling pitch? Most companies have a system in place to collect information from prospects, customers, lead generation efforts, email campaigns, and networking events.

Data 188

Data Strategy Survey Retail 188

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face. . A single best channel or method to generate leads doesn’t exist.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Smooth Sale

MARCH 13, 2024

Our collaborative blog offers insights on How to use your company car to increase sales now. _ Networking on Wheels Your company car can also be your ticket to exclusive networking events, trade shows, and seminars. Use Your Company Car to Increase Sales 1. It’s like wearing a conversation-starting outfit but for your business.

Company 102

Company Hiring How To Social Media 102

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: How to Add Facebook Purchase Pixel Event Code. Not only does this impact our personal lives on a regular basis—i.e.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. Leverage the power of user-generated content. Let’s get into it!

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. Leverage trigger events.

B2B 165

B2B Meeting Gatekeeper InsideView 165

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Sales and marketing alignment can generate 209% more revenue from marketing ( source ). Turns out, both are: Research shows sales reps ignore 50% of marketing leads ( source ). Which content types and campaigns attract the best leads?

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Despite these statistics, cold calling is still prevalent in today’s B2B sales environment – 78% of decision-makers say they’ve taken an appointment or attended an event because of a cold call ( source ). Direct mail. Is cold calling dead?

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Pointclear

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing.

Trade Show 221

Trade Show Scale Marketing Direct Mail 221

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. 40% of business objectives fail due to inaccurate data. Bad data costs U.S.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

LinkedFusion

AUGUST 23, 2023

Are you ready to supercharge your business growth through lead generation? And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. Ready to rev up your engines for this lead-fueled adventure? What Is the Lead Generation Process? Let’s roll!

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

LeadBoxer

OCTOBER 18, 2020

The most effective lead strategy methods are constantly changing, and for your company to succeed, you must evolve with them. If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

LinkedFusion

OCTOBER 11, 2023

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. Lead generation is an important component of every effective marketing and sales plan.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

LinkedFusion

SEPTEMBER 12, 2023

Local lead generation is the way to connect with your clients using online marketing strategies. These marketing strategies help businesses generate new opportunities. You can find both local, national, and international leads using lead generation strategies. What Is Lead Generation?

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

FEBRUARY 27, 2018

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database. The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic].

Cold Calling 160

Cold Calling Buyer Persona Hiring Decision Maker 160

Nutshell

FEBRUARY 20, 2024

In fact, one of the most effective ways to generate leads is through a landing page. For example, you could create a landing page to announce a special event and include a CTA for the audience to purchase a ticket. This visitor could land on any web page or blog post on your website as their first point of entry.

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. Related: Step By Step Guide to Creating Your Ideal Customer Profile. What is a sales funnel?

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Zoominfo

JANUARY 8, 2020

I’m Blake Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! Are you building a list for a specific campaign or event? Is this for outbound marketing, direct email, or event promotion ? per contact for good B2B data. How will you use the data?

Top of Funnel 100

Top of Funnel Marketing How To Inbound 100

The Pipeline

JULY 19, 2011

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. link] #Sales #B2B. How alive are you? Trackbacks/Pingbacks.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. And this is what this prospecting guide is all about. I say, however, that nothing happens until a sales rep leads a prospect to a sales conversation. Virtual events by 1,000%. What is Prospecting?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145