Remove b2b-lead-generation-101
article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209
article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. So, why aren’t more B2B companies jumping on the influencer bandwagon? One such tactic?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Must-Follow B2B Sales Influencers

Zoominfo

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

article thumbnail

Surf’s Up! Riding the Pipeline to the Shores of Success

The Pipeline

This might come across as mind-blowing, but here’s the secret to better sales: It’s not about getting tons of leads into your pipeline. When it comes to your sales pipeline, if you’re focusing on quantity—and not quality—you won’t realize the conversion rate you could if you instead worked on the following three goals: Qualify leads early.

Pipeline 292
article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, marketers can take a more active approach to generate positive buzz. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews.

article thumbnail

B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91
article thumbnail

How to Generate Targeted Lead Lists and Create Laser-Focused Marketing Campaigns

Crunchbase

The author is an expert in their field and we are honored to feature and promote their contribution on the Crunchbase blog. However, you can’t send the same marketing email or ad to everyone on your lead list. Simultaneously, your marketing team doesn’t have the time to develop a fully unique ad campaign for every lead on the books.