DiscoverOrg Sales

DECEMBER 27, 2017

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. Check out our most-read and most-shared blogs from 2017! If you rely on email for sales and marketing, it might be reassuring to know that cold email isn’t usually considered SPAM … except when it is.

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Poor sales rep interactions are one habit that ruins potential leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. Trends that are here to stay. Take any trend? Take any trend?—?social,

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Sales Hacker

JUNE 23, 2021

There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Here are the seven best sales blogs (and five bonus sales newsletters!) Sales Hacker. Topics and discussion channels include: Sales management.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

SalesLoft

JANUARY 2, 2020

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. AI Trends by Sector. AI in Sales. 63% of B2B marketers are not using AI in their tech stack ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

MAY 7, 2018

However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing. B2B Growth Hacking Tips and Best Practices. Stay ahead of market trends. Capitalize on these trends to facilitate growth. B2B Growth Hacking as Company Culture.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of.

Trends 160

Trends B2B Marketing Channels 160

Janek Performance Group

FEBRUARY 27, 2024

From sales rep to managers to the C-suite, leaders embrace responsibility. Just as sales reps are responsible for their accounts, sales leaders assume all responsibility for their organizations. Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond, says Kimberly McNeil, a certified Google expert who focuses on content marketing, SEO, Adwords and analytics.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 126

B2B B2C Maximizer Trends 126

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

criteria for success

OCTOBER 25, 2022

Happy Tuesday, Let's Talk Sales listeners! Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, he also works as a fractional C-level consultant. In this episode, we talk about: Trends in A.I. B2B Decision Labs.

Lead Generation 98

Lead Generation Leads Marketing Qualified Lead Social Media 98

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Then along comes AI, a game-changer that is drastically altering the landscape of business-to-business sales data. What is A.I. Enhancements: 1. This, in turn, increases efficiency and closing rates.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. The availability of comprehensive B2B data has transformed the way businesses operate, but not all data providers offer the same level of service.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

criteria for success

DECEMBER 14, 2022

Welcome back to Let's Talk Sales ! Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. . Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. CFSPlayBook.

Marketing 98

Marketing Social Media Twitter LinkedIn 98

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience. Data-Driven Decision Making In the B2B realm, informed decisions are paramount.

B2B 52

B2B Scale Marketing Trends 52

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. In other words, they have pain points they need fixing.

B2B 277

B2B Intent Signal Customer How To 277

Lead411

DECEMBER 13, 2023

Unlocking Success in 2024: The Imperative of Aligning Sales and Marketing Teams In the ever-evolving landscape of B2B sales and marketing, the convergence of strategies between sales and marketing teams is critical for success.

Marketing 52

Marketing Top of Funnel Buyer Persona B2B 52

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Look at customer and industry buying trends. Similarly, most companies have access to information about product sales and customer buying habits. Distribute the survey by email campaign, social media, or on your website.

Data 188

Data Strategy Survey Retail 188

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. In other words, they have pain points they need fixing.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Ready to learn more about the state of B2B lead generation?

Marketing 164

Marketing B2B Lead Generation Social Media 164

Nutshell

MARCH 31, 2023

As a sales manager, you want to stay up to date with the latest sales trends, keep up with your sales skills and knowledge, and continually build your management and leadership expertise. There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters.

Resources 62

Resources Sales Management Hiring Sales Leadership 62

Pointclear

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. 6 Marketing Trends to Watch in 2013: New Research.

Trends 200

Trends B2B PointClear Marketing 200

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Social Selling.

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

KLA Group

JANUARY 19, 2023

Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with

Trends 97

Trends B2B Marketing Qualified Lead Leads 97

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Emerging trends. Own your social media strategy. Content type.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225