It Is About The Realization Not The Need – Sales eXchange 229
The Pipeline
DECEMBER 9, 2013
I had some interesting feedback to a recent post on my blog The Pipeline, titled Is BANT Helping You Lose Sales? The gist of the piece was that many put an over emphasis on “need”, and thereby limit their success. They pointed out that many forget that BANT is for qualifying, and instead use it as means of selling.
Let's personalize your content