Bridging the Gap Between Likability and Trust in Sales
Janek Performance Group
OCTOBER 17, 2023
While likability can be a huge plus in sales, it’s not the only reason buyers buy. Further, those with the weakest sales records were more likely to believe making friends is their greatest asset. This places the sale over the prospect’s needs and leads to distrust. Most people want to be liked. Salespeople are no different.
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