BuzzBoard

FEBRUARY 23, 2024

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. Social media marketing is one of the most effective tools at your disposal.

Social Media 52

Social Media Media Tools Small Business 52

Score More Sales

APRIL 30, 2014

Recently we posted about a study that showed the power and necessity of follow up in building relationships with buyers who ultimately do business with you. Here are three ways to follow up better and gain more opportunities: Look at Data. They set a time to meet and ultimately his company became a client.

Follow-up 222

Follow-up Ideal Customer Profile Decision Maker Buyer 222

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Pointclear

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. LinkedIn is more buttoned up.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

PandaDoc

MARCH 6, 2024

Not using AI (artificial intelligence) tools isn’t an option anymore because it could mean the difference between unlocking your full potential and getting left behind. How can you benefit from these tools (especially as a small business)? Undeniably, it’s one of the more popular productivity tools in the market.

Tools 97

Tools Video Government Social Media 97

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

BuzzBoard

OCTOBER 26, 2023

With a multitude of options at your fingertips, choosing the right AI sales tool has become a decisive factor in determining the success and sustainability of your sales efforts. In our previous blog post, we pinpointed the common mistakes B2SMB businesses make during the AI-driven sales solution selection and purchase process.

Sales Tools 104

Sales Tools Tools Vendor How To 104

Understanding the Sales Force

DECEMBER 19, 2012

Understanding the Sales Force by Dave Kurlan Today I had the following email exchange: Subject: Question on Comp. Until such time, salespeople must be trained to become more effective while marketers must be trained to develop stronger leads. Dave, I have a question on comp and I need help. c) Copyright 2012 Dave Kurlan

Follow-up 228

Follow-up Incentives Incentive Sales Qualified Lead 228

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools. Table of Contents What are AI productivity tools?

Tools 100

Tools Lead Rank Lead Scoring Software 100

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Mendes suggests prompting ChatGPT as follows: “I want to email [job title] and introduce [company].

Tools 105

Tools Sales Tools Scale Lead Rank 105

Hubspot Sales

APRIL 8, 2020

Besides polishing your resume, doing well during an interview, and impressing potential customers in pitch meetings, there’s another factor you can work to perfect: follow-up emails. Follow-up emails should be sent after interviews, application and resume submissions, business meetings, sales pitches, and more.

Follow-up 98

Follow-up Hiring Hubspot Positioning 98

Nutshell

DECEMBER 7, 2023

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business.

Research 62

Research Lead Rank Lead Scoring Tools 62

SendBuzz

MAY 2, 2023

Nowadays, the majority of marketers and salespeople believe it is safe to infer that a prospect is indifferent if their email does not receive a response. Instead of using follow-up emails to encourage a prospect to purchase their product or service, they instead move on to new prospects. A follow-up email, what is it?

Follow-up 52

Follow-up Examples How To Top of Funnel 52

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

MarketJoy

JULY 31, 2020

You have no way of knowing why a prospect has not answered; and the only way to find out is to follow up. “No” WHY DO SALES REP DON’T FOLLOW-UP IN SALES. According to data reported in the Mailshake Outreach Playbook , 70% of salespeople give up after the first email. HOW AND WHEN TO MAKE FOLLOW-UP SALES CALLS.

Follow-up 59

Follow-up Sales Qualified Lead Study Survey 59

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. million small businesses , which constitutes up to 99.9% Which approach and tools should you implement to make the most of this potential? In the U.S. alone there are about 33.2 of all the businesses across the country. What are SMB sales?

Ideal Customer Profile 52

Ideal Customer Profile Tools Strategy Decision Maker 52

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Here are our ten recruiting blogs to bookmark today. We get that.

Hiring 170

Hiring Resources Education Trends 170

Nutshell

JANUARY 11, 2024

Did they just set up a camera in front of the computer? The answer is that they used a screen recording tool. There are quite a few options out there, after all, and you don’t want to spend money on something that ends up being low in quality. You might have wondered: How did they get that footage?

Software 71

Software Software Tools Face-to-face 71

Nutshell

JANUARY 11, 2024

Did they just set up a camera in front of the computer? The answer is that they used a screen recording tool. There are quite a few options out there, after all, and you don’t want to spend money on something that ends up being low in quality. You might have wondered: How did they get that footage?

Software 71

Software Software Tools Face-to-face 71

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 91

Trade Show Marketing Social Media Referrals 91

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. In fact, this year alone, we published more than 110 blogs. As we close out 2021, here are our top five blogs of the year: How to Sell Virtually.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Score More Sales

FEBRUARY 8, 2012

CRM Is the Tool and Sales Follow Up Is Key. The same is true with any cloud-based (SaaS) tools to help you in your business – they must be used, and used properly for you and your company to benefit. We need to bring the value of the tools – whatever they are – to the sales reps and show them what is in it for them.

Lead Rank 148

Lead Rank Lead Scoring Follow-up CRM 148

LeadFuze

JANUARY 2, 2024

You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. The Advantages of Automating Keyword Discovery Evaluating Best AI-Powered Research Tools FAQs in Relation to Keyword Research Using Ai Can you use AI for keyword research? Can you automate keyword research?

Research 52

Research Tools Cost Per Click Lead Rank 52

Score More Sales

APRIL 30, 2014

Recently we posted about a study that showed the power and necessity of follow up in building relationships with buyers who ultimately do business with you. Here are three ways to follow up better and gain more opportunities: Look at Data. They set a time to meet and ultimately his company became a client.

Follow-up 144

Follow-up Ideal Customer Profile Decision Maker Buyer 144

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

MarketJoy

OCTOBER 22, 2018

You have a 13% chance to get a response on the 4 th follow up. The stats make it absolutely clear that follow-up emails play a pivotal role in your email strategy. But not all sales follow up emails are created equal. The key to great sales follow up email is to remain two things: crisp and relevant.

Follow-up 94

Follow-up Video Pivotal Course 94

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. These ads show up on the top or right hand column on LinkedIn’s website.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Cost per Lead Sales Qualified Lead 52

SBI Growth

DECEMBER 21, 2012

In 2012 marketing leaders spent 25% of their program budget on blogging. Leads from blog readers convert 10X more times than tele-prospecting leads. No wonder marketers are rushing to get active on the blogosphere. So what makes for a good blog? In this post, I’ll walk you through the framework of a great blog.

Buyer Persona 296

Buyer Persona Lead Rank Lead Scoring Follow-up 296

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236