Are You Confident Enough In Your Value Not To Discount?
Partners in Excellence
FEBRUARY 17, 2021
Proposals come with a price and then either an automatically applied discount, or hints at a discount. Do we know how to communicate that value in terms relevant to the customer? Do we really deliver on the value we claim? The price we charge has little to do with the value we should be creating. Is it a selling problem?
Let's personalize your content