BuzzBoard

OCTOBER 26, 2023

With a multitude of options at your fingertips, choosing the right AI sales tool has become a decisive factor in determining the success and sustainability of your sales efforts. In our previous blog post, we pinpointed the common mistakes B2SMB businesses make during the AI-driven sales solution selection and purchase process.

Sales Tools 104

Sales Tools Tools Vendor How To 104

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Score More Sales

FEBRUARY 5, 2013

At the end of January, B2B Sales and Marketing Influencer Craig Rosenberg posted a first ever, annual ranking of Inside Sales Influencers for 2013 on the Radius Intelligence blog. What I find interesting about Kred is that it measures not only influence but outreach as well. Consider us a resource.

Lead Rank 224

Lead Rank Lead Scoring Inside Sales Influencer 224

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! It helps you generate social capital and expand your influence.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Connext Digital

OCTOBER 28, 2019

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. will go programmatic by 2020. What is Programmatic Buying? Real-time tracking.

Influencer 76

Influencer Advertising Advertising Marketing 76

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV?

B2B 205

B2B Marketing Video B2C 205

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Email’s Influence Email is how 13.2%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Social Media 210

Social Media Marketing Referrals Influencer 210

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 100

Social Media Influencer Media Hiring 100

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Collaborate with Industry Influencers Partner with influencers in your industry to promote your email list.

Social Media 52

Social Media Marketing How To Discount 52

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. We say yes! Let’s get into it! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

The Pipeline

JANUARY 17, 2012

Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. Sales Tool. When Sales Met Marketing. April 2008. March 2008. February 2008. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Smooth Sale

MAY 21, 2024

Our collaborative blog offers ideas contractors may use to improve their bottom line and thrive; even better, the suggestions apply to most industries. Streamline Scheduling You can also streamline your scheduling using project management tools to manage your workflows. Today’s insights are provided to help you achieve the Smooth Sale!

Social Media 85

Social Media Top of Funnel Hiring Media 85

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. What’s the secret behind free digital marketing audits?

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Social Media 169

Social Media Marketing Comparison Buyer Persona 169

Smooth Sale

MAY 6, 2024

Our guest blog offers insights on critical investments to consider, including fun ways to spruce up your business. The first impression your office creates can influence how clients, potential partners, and even your employees perceive your brand. Invest in tools and strategies to gather customer feedback and ensure you act on it.

Ideal Customer Profile 101

Ideal Customer Profile Real Estate Hiring Networking 101

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Smooth Sale

MAY 20, 2024

Our collaborative blog provides six strategies for jumpstarting your small business’s growth. Jumpstarting Your Small Business’s Growth Via Pexels In-Depth Market Research First, get to know your market like the back of your hand. Good marketing doesn’t just mention your business; it builds trust and loyalty.

Strategy 101

Strategy Small Business Small Business Networking 101

Increase Sales

AUGUST 29, 2012

Here in Northwest Indiana, there are now two local social media marketing campaigns. Marketing is all about attracting attention. Marketing is all about attracting attention. He had been reading my business column as well as this blog. Credit www.sxc.hu.

Social Media 130

Social Media Influencer Media Small Business 130

Your Sales Management Guru

AUGUST 5, 2013

Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available . New tools include a quarterly business review, cross-selling and up-selling plans, and many more. KNOXVILLE, Tenn.,

Influencer 82

Influencer Marketing Face-to-face Retail 82

Smooth Sale

MAY 15, 2024

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? It may seem like extra expense and effort, but it’s worth the hassle. Don’t believe us?

Consumer 91

Consumer Trade Show Hiring Licensing 91

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Lead Rank Lead Scoring 52

Smooth Sale

APRIL 4, 2024

Our collaborative blog provides examples of the major requirements for modern business growth. Influencer Support Another option would be to look at the possibility of influencer support. As the name suggests, influencers have the power to take your business to new heights.

Lead Rank 106

Lead Rank Hiring Social Media Influencer 106

Increase Sales

JANUARY 9, 2014

Next month this blog will celebrate its fourth birthday. Then I started re-reading some of the blogs of my colleagues to noted business and sales gurus. When leadership becomes the heartbeat of any blog from business growth to self improvement, there exists a different tone within those written words. Credit www.sxc.hu.

Social Media 127

Social Media Influencer Facebook Channels 127

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52