Remove list-segmentation-by-campaign-activity-why-do-it-and-how-to-get-started
article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Get answers to these questions about lead gen — and so much more! Let’s start with the basics—defining what exactly the elusive “lead” actually is. What does a “good lead” look like anyway? What is Lead Generation? What is a Lead?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The simple guide to drip email campaigns

Nutshell

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Campaigns 115
article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

article thumbnail

Why is automation the smartest choice for Email Marketing?

Apptivo

Why is automation the smartest choice for email marketing? Even though automation has been the go to option to avoid human mistakes, many businesses are still in the early stages of automating much of their daily activities. As a result, implementing automation in email campaigns holds a special place for any business.

article thumbnail

The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. This blog post will detail several principal aspects related to competitor tracking software, like what it can do and how it can benefit your business.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Get answers to these questions about lead gen — and so much more! Let’s start with the basics—defining what exactly the elusive “lead” actually is. What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead?