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How to Sell When You Don’t Have Leads

Anthony Iannarino

There was no such thing as content marketing, and there wasn’t an easy way to trade something of value for your client’s contact information. Even though it takes time to displace your competition, there is no higher return on the investment of time than calling on people and companies that already spend a lot of money in your category.

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44 Important Marketing Productivity Statistics

Zoominfo

Let’s look at the numbers: 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue ( source ). Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Marketing automation drives a 14.5%

Marketing 160
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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI has two sides: input and output.

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The “Rules of the Road” for Writing Emails That Will Win Over Prospects

Chorus.ai

Creating compelling, personalized emails that will resonate with prospects takes focused effort. Personalize the email with a compelling premise So, how do you choose your premise — the reason you’re giving the prospect for reaching out? First, pick your premise category. Here’s a look at some of her top tips: Watch the Video.

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A Plan for Prioritizing Your Prospecting by Importance

Anthony Iannarino

They spend money in your category. Like your dream clients, you know they spend in your category, and you know they would benefit from what you sell. Over time in B2B sales, you tend to know who spends in your category. Win customers away from your competition. Check out Eat Their Lunch. Dream Clients. Let’s call them targets.

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How to Choose a LinkedIn Photo and Make the Best First Impression

Vengreso

Here’s what we’ll cover: Does Your LinkedIn Photo Fall into One Of These Categories? Does your LinkedIn profile image fall into one of these categories? Does your LinkedIn profile image fall into one of these categories? What can you do to make sure you have the best LinkedIn profile photo? A photo from St.

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4 Steps to Creating Buyer Personas for a Personalized Sales Approach

CloserIQ

A good place to start is three to five personas. There’s no doubt that small businesses know their customers. As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. Buyer personas, also known as marketing personas, help businesses visualize their customers.