Sales and Marketing Management

FEBRUARY 25, 2013

Teaser: In researching our cover story topic online, we discovered Funnelholic.com, a fun and insightful B2B blog by Craig Rosenberg, an independent consultant based in Northern California. Issue Date: 2013-01-01. In his Jan. In his Jan. In his Jan. read more

Software 185

Software Software B2B Research 185

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Examples 208

Examples B2B Marketing Inbound 208

No More Cold Calling

NOVEMBER 2, 2018

She learned what George valued, the best way to communicate with him, key topics to probe, insights to share, and most importantly, what he was like. Clients tell me it ticks them off when they receive automated requests from salespeople hoping to get referrals. I automate my LinkedIn invitation responses. What a difference!

Referrals 253

Referrals LinkedIn Social Media Ideal Customer Profile 253

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The webinar topic was not engaging or useful to your audience. Among such strategies, webinars come out on top.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Content Marketing Content marketers can automate content creation at scale.

Data 130

Data Scale Lead Rank Marketing 130

Pointclear

OCTOBER 31, 2013

There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft. Today''s Featured Guests.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

SBI Growth

MARCH 17, 2013

Social media feeds and blogs. Buying Marketing Automation is not enough. Yet technology primarily automates and streamlines processes. Automating bad processes simply accelerates poor results. A fantastic blog post on this topic of process automation: Is Your Lead Generation Program an Automated Idiot?

Marketing 314

Marketing Social Media Lead Generation Campaigns 314

Allego

JANUARY 18, 2024

This blog post, the follow-up to my post about the best custom GPTs for sales , dives into the top GPTs tailored specifically for people leading sales enablement at their companies. Course Creator Pro Course Creator Pro can help you create detailed, comprehensive online courses on specific topics. Explain data privacy laws in tech.

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. 4. Content Creation.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Allego

AUGUST 2, 2023

This blog post originally appeared on the Roderick Jefferson & Associates website. BIG shoutout to Jonathan Kvarfordt for the incredible LinkedIn post that compelled me to share my thoughts and experience around this topic! If you want to know my thoughts on this topic, check out my latest blog here.

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

Sales and Marketing Management

FEBRUARY 22, 2021

Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. While the topic is always important (our event on “patch management” was an unexpected winner last spring), a vibrant speaker with viral influence can boost registrations and post-event downloads.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JULY 25, 2023

Tools Typically, this function will live within a larger marketing automation platform, which helps to manage manual elements of marketing — running lead generation campaigns, scoring the leads they generate, and so on — so marketers can get back to higher-order tasks. Tools Large companies need multifaceted email marketing software.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests.

Research 159

Research Marketing GoldMine Social Media 159

Pointclear

JANUARY 10, 2018

I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. There are two charts in that blog that show how much a high quality, sales qualified lead should (or at least probably will) cost, and why. Guess what.

Sales Qualified Lead 173

Sales Qualified Lead Cost per Lead Lead Rank Lead Scoring 173

Zoominfo

AUGUST 12, 2018

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. The company is well-versed in the world of content marketing.

Examples 130

Examples B2B Marketing Inbound 130

Showpad

AUGUST 18, 2020

Sales enablement shouldn’t automate bad practices. Our topic today is why that’s an issue and how to do it better. The blog post on digital transformation is a great foundation for our discussion here. You’re likely saying, “Wait a minute, shouldn’t I automate my processes and practices? What are “bad” sales practices?

Sales Enablement 127

Sales Enablement Outsourcing Services Ideal Customer Profile Hiring 127

Allego

JANUARY 10, 2024

Regie : Regie is a content creation platform that helps salespeople produce sales emails and automate sequences for lead generation, sales prospecting, and customer relationship management. Jasper : Jasper helps go-to-market teams create content, including blog posts, marketing copy, and AI-generated images tailored for your brand.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

PandaDoc

MARCH 9, 2024

On that note, let’s explore five of the best Slack app integrations that can help you enhance productivity, communication, and automation. In fact, your actions will trigger real-time automated notifications in your Slack app, which keeps everyone in the loop and saves time.

Channels 52

Channels Google Benefit Meeting 52

Zoominfo

APRIL 18, 2018

Ask yourself, is this topic interesting and educational? Give the Gift of Automated Data Maintenance [Infographic]. A Guide to B2B Blogging Success [Infographic]. Infographic] appeared first on B2B Blog. Keep reading! In order to create a targeted marketing campaign, place yourself in the position of your best buyers.

Marketing 140

Marketing Buyer Persona Hiring B2B 140

LinkedFusion

AUGUST 18, 2023

Another option to this is that you choose LinkedFusion, as you can set an automated follow-up entirely so that you don’t even have to send them on your own manually. With the help of the automation you can also adjust the time based on your requirement. The question that can use as ask are: What is your opinion on the following topic?

LinkedIn 52

LinkedIn Scale Ideal Customer Profile How To 52

Hubspot Sales

APRIL 25, 2023

You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests. AI helps save time by automating manual, mundane tasks such as researching customer data and drafting standard email templates. By automating these tasks, AI frees up time for reps to build stronger relationships with existing customers and leads.

Tools 97

Tools Sales Tools Scale Lead Rank 97

LeadFuze

JANUARY 2, 2024

You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. The Advantages of Automating Keyword Discovery Evaluating Best AI-Powered Research Tools FAQs in Relation to Keyword Research Using Ai Can you use AI for keyword research? Can you automate keyword research?

Research 52

Research Tools Cost Per Click Lead Rank 52

Smooth Sale

JULY 25, 2023

So many issues surround the controversial topic, making it essential to determine which approaches may or may not work for us as businesspeople and individuals. Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? Use sales automation tools.

Study 78

Study Scale How To Hiring 78

Pipeliner

DECEMBER 19, 2023

He explained that his company creates various forms of content from one video, including blog articles, newsletters, and podcasts. Choosing the Right Channels for Content Marketing The importance of choosing the right channels for your content marketing efforts was another topic we delved into.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. The post 3 Times to Avoid Scripted Social Media appeared first on B2B Blog.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Close.io

MARCH 13, 2020

We've got a variety of topics and posts to cover, plus an awesome new write-up from Steli Efti discussing his thoughts on remote work in the startup world. If you're interested in taking your company remote or find it inevitable due to current events, Steli also discusses the topic with Hiten Shah on The Startup Chat podcast.

Hiring 89

Hiring Webinar Metrics Sales Enablement Churn 89

The Spiff Blog

APRIL 11, 2023

That’s why, as part of our ongoing Sell Like a Girl series, we’ve delved deep into the topic of gender bias in male-dominated industries like sales. In the coming weeks and months we will continue to discuss matters of pay inequity in sales roles and release our official research report on the topic later this year.

Commission 83

Commission Hiring Face-to-face Incentives 83

Partners in Excellence

FEBRUARY 13, 2020

Thousands of blogs, books, articles, video’s, and podcasts talk about “best practices.” ” They cover every topic imaginable. Learning From Sales and Marketing Automation Vendors The Buying Process, It Only Happens 1 Time! As consumers of information about how to improve, we devour best practices.

Face-to-face 115

Face-to-face Vendor Consumer Video 115

Mindtickle

MARCH 28, 2023

This blog post outlines where to start when you’re looking to build an efficient, seamless sales tech stack and technologies to consider. Forecast automation As I mentioned, making sense of pipeline gaps and forecasting with higher accuracy are two things keeping CROs and RevOps teams up at night.

Sales Technology 59

Sales Technology Scale Forecasting Sales Methodology 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

The Sales Hunter

MARCH 27, 2013

Check out the blog post Email Prospecting: Automate Your Info Gathering to Be Relevant and Relatable to Prospects. Step 2: Create 4 email templates, so you can cut and paste or automate a marketing campaign. Beth’s experience and knowledge on this topic is truly second to none. ” Sales Motivation Blog.

Prospecting 214

Prospecting How To Call-back Cold Calling 214

Igniting Sales Transformation

APRIL 7, 2020

Kate Bradley Chernis is the Founder & CEO of Lately , which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts, which is then syndicated across unlimited channels. Here are the topics I covered with Kate in the interview. My biggest takeaway…pay attention.

Social Selling 93

Social Selling Engineering Face-to-face Channels 93

HeavyHitter Sales

AUGUST 15, 2010

Heavy Hitter Sales Blog. Within business schools there are plenty of instructors who understand financial statements and can lecture endlessly on topics like cost accounting. I was just lamenting in a blog post today about the lack of sales training in academia. This prevents automated programs from posting comments.

Lead Rank 119

Lead Rank Lead Scoring Penetration Software 119

LinkedFusion

SEPTEMBER 12, 2023

After you have the list of the leads then reaching out to them using automation to run campaigns will help you convert those leads into paying customers. In this blog, we have talked about getting leads for your online business, local lead generation strategies, and more. So, is there another way to reach out faster to your client?

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

Hubspot Sales

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? As your business expands, automation will be essential for saving you time — products like HubSpot’s Sales Hub can help your business grow. Online courses can span a wide range of topics: coding, cooking, finance, language learning, web design, and more.

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Nutshell

DECEMBER 7, 2023

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Keyword research is a routine part of online content creation. Of course you do.)

Research 62

Research Lead Rank Lead Scoring Tools 62

PandaDoc

OCTOBER 3, 2023

Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. Automated sales reports No more digging through files either — sales software does all the heavy lifting. Templates and workflow automation. You can also manage leads and automate tasks.

Small Business 52

Small Business Small Business Software Software 52