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A Guide to Marketing Automation

Zoominfo

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. The ultimate goal?

Marketing 246
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Managing Behavioural Issues 

Steven Rosen

Turning Obstacles into Opportunities: Managing Behavioural Issues I have had the privilege of working with numerous sales managers, guiding them through the challenges they face in leading high-performing teams. One recurring issue that has surfaced frequently is managing behavioural issues among their salespeople effectively.

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A Guide to Lead Qualification Marketing

Zoominfo

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). Let’s get into it!

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Rank 172
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Pipeline Growth Best Practices

MarketJoy

Increase prospect influx with lead generation. Acquiring better leads and carefully guiding them along your sales pipeline to ensure maximum conversion will increase your results. There are several ways you can generate high-quality leads. Create lead magnets: Examples are guides, video demos, discounts, reports, etc.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

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How to Sell Services Online

Hubspot Sales

Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy. Market your online services While your website is a critical component of generating leads, more marketing efforts can boost your sales. It can lead to building trust through brand ambassadors and partners.

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