Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

PandaDoc

SEPTEMBER 2, 2020

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. What to check out: The Remote Sales Playbook: 30+ Resources to Help Sell From Anywhere.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. they know what they want. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Showpad

JUNE 20, 2022

“Event-based marketing used to be huge. That’s Connor Fassnacht , Digital Marketing Lead for the Americas at Corian® Design , a DuPont Company. To contend with the large, complex buying journeys that are common in the world of enterprise sales, they use account-based marketing (ABM). .

Account Based Marketing 98

Account Based Marketing Buyer Scale Customer 98

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. What was their experience like?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Smooth Sale

APRIL 18, 2024

Our collaborative blog shares three topics that embrace the many considerations when beginning your own business. __ Starting Your Business and Enjoying Growth Photo by Buro Millennial: [link] Business Insurance Different business insurance products will always be available to you regardless of your business.

Insurance 83

Insurance Insurance Hiring Face-to-face 83

Zoominfo

MARCH 6, 2021

What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

The Pipeline

JANUARY 31, 2022

As you do, consider, what to me is the critical statement of the episode: “The human still makes the jump=shot!” ” Craig Rosenberg is a Distinguished Vice President, Analyst, serving heads of sales and marketing for Gartner. Craig’s Gartner Blog: [link]. Includes Overtime Segment.

Sales Methodology 173

Sales Methodology Segment Trends Research 173

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. In other words, TikTok’s algorithm takes a “what have you done for me lately?” What does compelling B2B content look like on TikTok? Good Content Gets Rewarded.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Build conversations based on target lists. So knowing how to use the two in coherence with one another is critical.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Hubspot Sales

APRIL 14, 2020

Thanks for your interest in writing a guest blog for HubSpot. The award-winning HubSpot Blogs have over 7 million monthly visits, and we're always looking for more brilliant contributors to join our ranks. Article reflects the writing style/tone of the Sales Blog. Link to at least 3-5 other HubSpot blog posts in your piece.

Guidelines 82

Guidelines Hubspot Hiring Google 82

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. It consists of accounts and people that are currently looking for your product or service. Tons of money and resources are spent on both sides.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Gong.io

FEBRUARY 12, 2019

Looking for a list of the BEST sales blogs to read in 2019? If you want to level up your sales game, your best bet is to read the best sales blogs the pros are learning from. If you don’t see your favorite sales blog listed below, be sure to write a comment. The 18 Best Sales Blogs. FOLLOW THIS SALES BLOG.

Hiring 133

Hiring Hubspot Inbound SalesForce 133

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? .

Conversion 98

Conversion Top of Funnel Lead Rank Ideal Customer Profile 98

Zoominfo

MARCH 9, 2021

What is Demand Generation? Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

No More Cold Calling

AUGUST 17, 2017

Fifty-nine percent is certainly a lot, but what about the other 41 percent your account based sales team wants to reach? We all have best ways to learn—including your buyers and your account based sales reps. The Question Account Based Sales Leaders Must Ask. I’m in that supposed minority.

Account 291

Account Video Cold Calling Webinar Metrics 291

DiscoverOrg Sales

JULY 5, 2017

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. What is Firmographic Data and How Do You Use It? The answer: data.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

BuzzBoard

NOVEMBER 30, 2023

And the key for enabling seller effectiveness lies in reimagining what a content creation solution for sales teams looks like. Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for!

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Partners in Excellence

APRIL 1, 2024

Alex and Alistair have a vision for one of the best AI based coaching platforms I’ve seen, Grw.ai. Alex’s story is fascinating, but one of the things Alex raises is similar to what many other participants have also raised, and what drove me to begin this series. Sales is service. Never stop learning!

Hiring 94

Hiring Travel Quota Coaching 94

Showpad

NOVEMBER 21, 2021

Don’t be afraid to think about what you want to accomplish in 30 days, six months, one year, five years, or 10 years,” Jaclyn said. “To To demand enablement, you have to do so by shaping a vision for what you want to do with an organization, build a brand, talk about it, share it and then commit and execute.”.

Face-to-face 98

Face-to-face Revenue Training Data 98

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? Those are what we call unqualified leads – basically the polar opposite of potential customers. So, guess what? What Is LinkedIn Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

SugarCRM

SEPTEMBER 30, 2021

The Content Marketing Institute found that 7 out of 10 customers like brands’ articles more than ads. A great content marketing strategy isn’t only about growing an audience but mostly about delivering value while paving the way for the sale. You also want an intuitive, user-friendly navigation experience. Lead Magnets.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Smooth Sale

MARCH 27, 2024

If you’ve noticed things are slipping or you aren’t getting the results or activity expected, then you need to look at what you are doing and how you are doing it to identify areas of concern and improve what you do from the bottom up. Our collaborative blog offers insights on how to improve standards in your company.

Company 78

Company Hiring How To Policies 78

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. What Does Good Brand Development Include? Let’s look at what actually goes into developing a B2B brand.

B2B 261

B2B Social Media Hubspot Channels 261

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. The Lead Generation Process. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

FEBRUARY 20, 2024

What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

SalesFuel

MARCH 4, 2024

And your client should utilize digital marketing content to help drive sales for their own brand. How Clients Can Use Digital Marketing Content to Drive Sales The Best Content for Driving Sales According to 5WPR, the top forms of digital marketing content for driving sales are word-of-mouth and customer reviews and testimonials.

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Smooth Sale

APRIL 25, 2024

Our collaborative blog offers insights on empowering business finance and growth, plus better ways to manage your finances. Our collaborative blog offers insights on empowering business finance and growth, plus better ways to manage your finances. So, what goes into a budget, and how can you ensure you are drawing it up as expected?

Licensing 93

Licensing Banking Hiring Course 93

Partners in Excellence

AUGUST 30, 2022

They were struggling with getting their people to develop and execute their account plans. They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be.

Account 85

Account Territories Penetration Referrals 85