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Book Review - Eat Their Lunch

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The subtitle says only part of what this new book is about: “Winning Customers Away from your Competition”. For me as someone who reads nearly every new book on professional, B2B selling I felt Anthony under-promoted the huge issue of KEEPING clients. The best part of this book is three things:

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Books on Sales and Marketing Help Fight Hunger

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One of my weaknesses, as a “student of sales” and as a “student of life” is in buying business books. Real, hard bound and soft cover old school books. As one of those odd ducks who only reads non-fiction, over the years I’ve gathered hundreds of books on the shelves. Get new (to you) books.

Marketing 218
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Books Fight Hunger Follow Up And What You Can Do

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Last week I set aside about 60 business books and without much effort offered them to you for a donation of just $5 per book, and shipping costs to you in our Books for Food project. First, people contacted me wanting one specific book. Then another specific book. Pretty soon, the bulk of the books was GONE.

Follow-up 181
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Must Read Sales Book: Zero Time Selling by Andy Paul

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This is the start of a new weekend series of blog posts on books we have read and recommend to help you gain sales knowledge in an easy to read, executive summary style report. Not all books we review fall into this “must read” category. This is not a philosophical book, it is one on taking action. Buy the book here.

Lead Rank 191
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Must Read Sales Book: Rules of the Hunt by Michael Dalton Johnson

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If you are a sales professional, this book is a must. I still needed to learn so many things – dozens and dozens of which are in Michael Dalton Johnson’s new book, Rules of the Hunt. ” Just open this book and get a different perspective. We just really like and highly recommend this book.).

Guarantee 197
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How to Grow Your Business Like a Weed

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I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door. I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke.

How To 297
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Book Review - Sales Differentiation - by Lee B. Salz

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With so many options of items and services to purchase it is no wonder that buyers simply freeze sometimes and don’t make a buying decision. What’s the same, and what’s different about the companies’ services you are comparing?

Buyer 57