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How to Negotiate Pricing With Today’s B2B Buyers

SalesFuel

SalesFuel’s research shows one-third of sellers say their price being “too high” is the top objection they hear from buyers. But selling to today’s cost-conscious buyers requires a more focused approach. SalesFuel’s Voice of the B2B Buyer found that nearly 40% of buyers conducted online research on a B2B vendor/supplier.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

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5 Ways to Adapt to Buyer Behavior in 2020

Hubspot Sales

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. Companies that focus on helping rather than selling are winning the battle for the most empowered generation of customers. This is what modern buyers expect. That’s where the most value is today.

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A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better. Enter: buyer personas. Check out how below.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Key Ways Excellent Customer Service Benefits Distributors

The Brooks Group

Even—or especially—in tough economic times, investing in your organization’s customer service function is critical for your overall business and profitability strategy. Savvy distributors are providing their service department with consultative selling skills training so they are able to: 1. Helps You Achieve Higher Margins.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Your Buyers are Knocking.

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