SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. That figure is used to portray what many of your buyers are going through. Guess what, that is the same situation your internal buyer is going through. You invest a huge amount of time and money into buyer personas.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. She’s Down with OPC.

Oracle 223

Oracle Eloqua Social Media Twitter 223

SBI Growth

JANUARY 16, 2013

Because Buyers spend more time online, gathered around their social networks. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

SBI Growth

DECEMBER 26, 2012

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI

NOVEMBER 14, 2017

Sales speaks in revenue. Revenue is the literal translation of advocacy’s role throughout marketing, sales, and customer success, and reveals its impact on driving new business. Sales speaks and lives for revenue, they’re entirely driven on closing that next deal. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

SBI Growth

NOVEMBER 27, 2012

As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Each member of your Sales Team can develop a personal brand. 75% of B2B buyers anticipate that social media will likely influence a future purchase. Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

Pointclear

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

SBI

FEBRUARY 26, 2019

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Score More Sales

MARCH 25, 2014

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. to help entrepreneurs grow sales to ultimately grow their businesses. Just four years ago, I had a different target market and was giving workshops around the U.S.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. But the same is not the case with account-based marketing.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

Pointclear

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Understand the Buyer’s Experience. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

InsightSquared

APRIL 12, 2018

Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Like my competitors, I too struggled with building effective reporting for marketers.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

NOVEMBER 17, 2011

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

Nudge.ai

AUGUST 14, 2017

When it comes to connecting with buyers, Dan Mearns knows what works and what doesn’t. about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do your sales tools help you get a better read on your prospects?

Sales Process 42

Sales Process Account Eloqua Pivotal 42

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Download Creating Buyer Persona Cheatsheet. Both retention and acquisition metrics improve with this degree of timely, actionable insights.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

LeadFuze

JANUARY 1, 2022

Sales Outsourcing Guide With 6 Dos & Donts for Choosing the Right Outsourced Sales Professionals. There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Will your outsource sales team really affect the top and bottom line?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. The internet – and to a good degree, social media – empowers buyers to do something about it. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. It is now a necessary component of your sales team’s toolbox.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The ROI Guy

MARCH 6, 2017

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. were low and considered less than successful for the enterprise market.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Hacker

DECEMBER 1, 2020

Subscribe to the Sales Hacker Podcast. The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Welcome to The Sales Hacker Podcast. Great author.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

LeadFuze

MAY 11, 2021

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. B2B Sales Vs. B2C Sales: 4 Differentiators. There are substantial differences between B2B and B2C sales that need to be taken into account when defining a sales process.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Hubspot Sales

OCTOBER 29, 2019

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. The Power of Social Selling.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Salesmate

JUNE 15, 2021

Pardot enables the marketing and sales team to collaborate, engage buyers, close more deals, and build lasting relationships. . It’s focused on sales and marketing automation that helps companies boost their conversion rate and deliver enhanced customer experience. Oracle Eloqua. Standard plan for $14.99/mo. SharpSpring.

Software 52

Software Software Marketing Scale 52

Pointclear

FEBRUARY 27, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. So, what should we be doing with automation, to ensure its success?

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

AUGUST 8, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Making these connections is key to gaining buyer insight and improving predictability. Via Eloqua. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Eloqua 209

Eloqua PointClear B2B Marketing 209

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Eloqua 61

Eloqua CRM Marketing Lead Nurturing 61

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

OutboundView

SEPTEMBER 20, 2018

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. ” John Barrows: I love it man. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. In addition, mobile management features let you track ticket sales from any location. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. In addition, mobile management features let you track ticket sales from any location. Keep reading!

B2B 130

B2B Tools Lead Rank Lead Scoring 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

Steve Bryerton , DiscoverOrg’s Vice President of Sales, sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to share business development strategies technologies that staffing firm leaders can (and should be) leveraging to grow their business and candidate pipelines faster.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Steve Bryerton , DiscoverOrg’s Vice President of Sales, sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to share business development strategies technologies that staffing firm leaders can (and should be) leveraging to grow their business and candidate pipelines faster.

Intent Data 120

Intent Data Strategy Hiring Marketo 120