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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Marketers are definitely at the forefront of experimenting with GenAI.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Sales emails are way up.

Outbound 195
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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Ask the potential new vendor about their onboarding and training processes.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement. Marketing-generated awareness.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

The sales team didn’t have a chance. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. Training material/courseware for sales team. Campaigns and demand generation programs ready.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Sales emails are way up.

Outbound 147
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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

But too many campaigns are still using an approach that treats all visitors the same. By understanding a prospect’s tone, language, and approach, marketing and sales teams can better grasp where the prospect is in their buying journey and deliver a tailored experience. The best way to unearth key buying signals from your audience?