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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm.

Examples 130
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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

When done successfully, social networks help you reach a broader and more relevant audience, all based on existing customers and followers. When you create and distribute strong, targeted content, your existing audience is more likely to share and/or interact with it in some way, resulting in broader exposure through their personal networks.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. Customer service tools: Customer service tools make sure your customers feel like their needs are tended to every step of the purchase process.

Trends 106
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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

When done successfully, social networks help you reach a broader and more relevant audience, all based on existing customers and followers. When you create and distribute strong, targeted content, your existing audience is more likely to share and/or interact with it in some way, resulting in broader exposure through their personal networks.

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From An Agency Perspective: Marketing Steps To Grow Authority To Your CBD Brand

Pipeliner

For example, to accommodate the customers who want to learn how to make their own brownies, candies, or beverages, you can create an entry on how to decarb the weed. You can’t just distribute cannabis to anyone in any state, even if you just sell it online — at least not yet. This could change in the years to follow.

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5 Ways to Build Up Customer Loyalty

Zoominfo

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130
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Building a Business with AI Content (video)

Pipeliner

Draft Horse, for example, focuses on creating SEO-optimized articles in minutes. Cody gave an example of a startup that published 10,000 articles related to SMS and email marketing using AI tools and offshore teams for manual tasks like adding photos and call-to-actions.

Video 52