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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

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How to Get Started With Channel Partnerships for SaaS Businesses

Sales Hacker

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 104
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9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever.

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3 Habits of Highly Effective Product Marketers

Allego

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. They don’t have time or energy to waste.

Marketing 115
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The Importance of Evidence

Bernadette McClelland

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success. Let’s Go!

Hiring 195