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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Sales Referral Strategies that Will Triple Appointments and Explode Sales

Vengreso

With so many channels available for sales reps to connect, engage, and nurture relationships with potential buyers, getting sales referrals has become even more critical than before to book more sales appointments and grow the sales pipeline. Leveraging your LinkedIn profile is a great way to get sales referrals.

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Sales Referral Strategies that Will Triple Appointments and Explode Sales

Vengreso

With so many channels available for sales reps to connect, engage, and nurture relationships with potential buyers, getting sales referrals has become even more critical than before to book more sales appointments and grow the sales pipeline. Leveraging your LinkedIn profile is a great way to get sales referrals.

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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Personalized experiences take a multi-step approach — which means they scale as leads progress through your pipeline. Are they active on social media?

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18 Ways to Maximize Sales Pipeline Stages’ Conversion

Troops

It’s great if you can fill the top of the funnel, but you won’t get far if your sales pipeline is a leaky bucket. This article is designed to help you identify ways to improve the way you engage with prospects in your sales pipeline stages. The importance of defining sales pipeline stages. Management best practices.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

More Predictable Sales Pipeline A laser focus on generating high-quality new leads means you’ll be able to build a more reliable pipeline, creating a predictable workflow for your sales reps as well as more stable revenue for the rest of your business.