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Fuel Growth Podcast: Succeeding with Channel-Led Growth

SugarCRM

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Unexpected rewards aren’t a blanket sales incentive solution. Like many sales tools, if not used in the right way at the right times, unexpected rewards can fail to achieve their goal or even have an adverse effect. Here are some ways you can use unexpected sales incentives wisely: Combine unexpected rewards with training.

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New Hire Training for Salespeople: The Ultimate Guide

Hubspot Sales

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). But the payoff is salespeople who understand your business, your customer, and your sales methodology -- a wicked combination that leads to bigger returns, faster. Pre-week training.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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Top Remote Sales Tools for Your Team to Win Sales & Generate More Revenue

LinkedFusion

Are you trying to find the best remote sales tools for your team? Because there are so many apps available, selecting the best tools for your company’s needs can be difficult. After all, you want tools that make it easier for your sales reps to make more sales and do their best work.

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . Let’s dive into the psychology of swag, what the data says, and when you can expect it to work for sales. Like any marketing or sales tool, promotional products are an investment. The Psychology of Swag.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Companies need to provide specific, value-driven sales discussions that differentiate their product from competitors. Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. times more effective at achieving their sales goals and report 1.4