Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

DECEMBER 5, 2023

At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. So far, however, sales tools have been distinctly lacking in understanding how to relate to people in an engaging and engrossing way. Because Pipeliner is different, it effectively causes the market to think differently about sales.

Pipeline 59

Pipeline CRM Closing Real Estate 59

Marc Wayshak

JANUARY 26, 2023

Don’t you just hate it when the sale seems to be going well…but at the end, the close ultimately proves elusive ? It might seem like the end of the sale is the key moment to close the deal. But in reality, the earlier part of the sales conversation is what ultimately results in a closed deal—or not. Check it out: 1.

Closing 102

Closing Case Study Face-to-face Study 102

Pipeliner

APRIL 15, 2024

The Digital Scaling Myth Jacob Longoria shared eye-opening insights in a captivating discussion on scaling businesses through digital marketing. As an experienced Chief Marketing Officer, Jacob addressed a common myth. This allows the creation of resonant, impactful marketing messages. He is CSMO at Pipeliner CRM.

Scale 52

Scale Video Marketing Pivotal 52

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action!

Video 214

Video Closing Scale Face-to-face 214

Zoominfo

NOVEMBER 11, 2019

Closing should be a win for both sides. Sales Closing Questions: The 1-to-10 Framework. Question 4: The Closing Question. “It Before we start talking about price points, I just want to make sure our top priority is executing an account-based marketing strategy. But the ‘ABC’ (Always Be Closing) mentality is wrong.

Closing 191

Closing B2B Scale Decision Maker 191

Nutshell

FEBRUARY 9, 2023

The strongest marketing and sales campaigns are data-driven. It means your marketing and sales are at their peak when you base them on valuable metrics like click-through rate (CTR) and lead close rate. Different metrics are useful for different things, but they all reveal something about your marketing.

Sales Qualified Lead 62

Sales Qualified Lead Closing Leads Marketing Qualified Lead 62

Accent Technologies

SEPTEMBER 5, 2023

Marketing Teams need a powerful tool that goes beyond traditional approaches. Let's explore how this technology transforms content creation and knowledge management for marketing professionals. Centralized Knowledgebase Marketing teams often struggle with scattered information across various platforms.

Enterprise 97

Enterprise Enterprise Marketing Face-to-face 97

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

BuzzBoard

APRIL 16, 2024

Understanding the Importance of Trust and Authority in Digital Marketing Understanding the importance of trust and authority in digital marketing is crucial for salespeople at digital marketing agencies that cater to small and local businesses. Quantifiable results are vital in establishing authority in digital marketing.

Case Study 52

Case Study Study Marketing Analysis 52

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Act!

APRIL 16, 2024

How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started. Why personalized marketing matters The simple answer—customers expect it. Data-driven marketing personalization also makes your prospects feel special.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

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Conference Microsoft Marketing Advertising 229

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. But does it relate to deal size? Visibility into who you’re working with and how engaged they are is critical for closing complex, six-figure deals. (Or

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Closing Data How To Sports 162

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

SalesFuel

MARCH 1, 2024

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it.

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Hubspot Sales

DECEMBER 6, 2022

Sales teams that leverage their business ecosystem close larger deals faster and more frequently. And how can it help you close more deals? Build market awareness and generate leads. For example, let's say you work at the director level of an edtech startup that has no problem closing but struggles with lead generation.

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Closing Ideal Customer Profile Scale Referrals 99

Zoominfo

NOVEMBER 13, 2019

9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Closing 130

Closing B2B Decision Maker Scale 130

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. Fortunately, there’s a way to make the entire process of getting, nurturing, and closing leads simple, and it only uses one type of lead — Sales Accepted Leads (SALs). How to close SALs. What Are Sales Accepted Leads?

Sales Qualified Lead 111

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 111

Mr. Inside Sales

FEBRUARY 19, 2016

The tricky thing about this objection is that we can all relate to having a personal relationship with a family member or someone we really like and trust, so we feel awkward trying to overcome it. and we wouldn’t be interested in switching.”. “Our Our supplier is the boss’s son (or father, sister, pastor, etc.) The list can go on and on.

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Relationals Objections B2C How To 120

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Act!

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. The key is to get creative about finding new clients with limited marketing resources. It’s a good idea to use a CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

MarketJoy

SEPTEMBER 11, 2020

Below you can find some practical tips to successfully close a cold lead. Find some points about your prospect’s company, position, and how they are doing in the market. You can follow their professional networking accounts, send them emails, newsletters, and share content that is related to them. Target your leads.

Sales Qualified Lead 104

Sales Qualified Lead Leads Marketing Qualified Lead Closing 104

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Highspot

FEBRUARY 29, 2024

In any thriving organization, whether an enterprise or a small business, sales and marketing serve as the backbone, driving growth through deal-closing and brand-building activities. A seamlessly working sales and marketing strategy that aligns efforts with business goals. What Is a Sales and Marketing Strategy?

Top of Funnel 52

Top of Funnel Ideal Customer Profile Strategy Marketing 52

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

InsideSales.com

JULY 16, 2020

Here, he shares tips on how to finish strong with your deals with a powerhouse closing statement, so keep reading to find out more. RELATED: XANT To Host Online Sales Development Summit. Empathy is a Closing Strategy. Tom Hopkins’ 6 Powerhouse Closing Statement and Closing Strategies. Work on Yourself.

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Closing Strategy Real Estate Top of Funnel 74

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Fueled by a six-fold increase in venture capital investment, the number of jobs requiring AI-related skills has more than quadrupled since 2013. Measurements of Success.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

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Marketing Government Data B2B 165

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

PandaDoc

AUGUST 18, 2022

Sales leaders who want to maximize the effectiveness of their sales process and keep up with their competitors use sales battle cards to identify customer pain points and gain valuable market insights. Needless to say, if your sales team isn’t already using battle cards to close more transactions, it’s high time they start!

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Sales Cycle Closing Ideal Customer Profile How To 96