Marc Wayshak
MARCH 27, 2024
In the world of outreach, there’s a prevailing notion that cold calling is obsolete. Cold calling remains a powerful tool for securing high-quality appointments. While prospects are inundated with emails, LinkedIn messages, and social media outreach, their phones often remain relatively quiet. Get good data.
No More Cold Calling
DECEMBER 6, 2019
Repeat After Me: I Will Not Cold Call. Message to cold callers: Pestering strangers is NOT the way to prospect. STOP Cold Calling. Cold calling is a duplicitous, disingenuous sales tactic. Cold callers tell you to just pick up the damn phone. STOP Cold Calling.
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No More Cold Calling
FEBRUARY 1, 2024
Social media lead generation can work. Why is asking for referrals on social media a bad idea? And why does taking these conversations offline give your sales team a competitive advantage? 4 Reasons Not to Ask for Referrals on Social Media 1. It’s not only presumptuous; it’s rude—and a big sales mistake.
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.
Mr. Inside Sales
JANUARY 23, 2020
I received an email last week from a real estate rep asking me if cold calling was dead. Then ask yourself: if your phone were taken away, would it affect your sales? Cold calling isn’t dead. The real question should be: how can you “cold call” more effectively? So, is cold calling dead?
Zoominfo
JUNE 17, 2019
You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? What is warm calling?
No More Cold Calling
JANUARY 24, 2019
Have you ever met a salesperson who enjoyed cold calling? How about a buyer who enjoyed receiving cold calls? Not only is cold calling tortuous for everyone involved, it’s one of the reasons that only 54.3 percent of sales reps made quota last year. What about “warm calls”? Yeah, me neither.)
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