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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219
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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. We do not create marketing for the sake of marketing.”.

B2B 306
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PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

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Streamlining Industrial Equipment (CNC) Sales with Cincom CPQ™

Cincom Smart Selling

Challenges Faced by Brother One of the major challenges Brother faced was the fragmentation between its Sales (SFDC) and Manufacturing (SAP) systems. By implementing Cincom CPQ, Brother was able to seamlessly link Salesforce and SAP, enabling smooth collaboration between the Sales and Manufacturing departments.

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Streamlining Industrial Equipment (CNC) Sales with Cincom CPQ™

Cincom Smart Selling

Challenges Faced by Brother One of the major challenges Brother faced was the fragmentation between its Sales (SFDC) and Manufacturing (SAP) systems. By implementing Cincom CPQ, Brother was able to seamlessly link Salesforce and SAP, enabling smooth collaboration between the Sales and Manufacturing departments.

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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180
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Lessonly Competitors: 5 Alternatives to Consider in 2022

BrainShark

SAP Litmos. This was time-consuming and prone to human error, as there was lots of manual work involved. Needless to say, this can be incredibly time-consuming, especially for larger sales teams. It helps customers build and scale customizable trainings across sales, marketing, and customer support teams. 5 SAP Litmos.

SAP 62