Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Smooth Sale

APRIL 29, 2024

It’s essential to do your research and have a marketing team assemble an SEO audit of your site. This audit will show you where your content and site structure make it challenging for your site to appear in relevant web searches. Upon making change(s), review the statistical results. Celebrate Success!

Outsourcing Services 90

Outsourcing Services Hiring Lead Rank Lead Scoring 90

Allego

AUGUST 2, 2022

You can with sales enablement intelligence—a data-driven approach to learning, coaching, and content to maximize revenue per rep. In-depth basketball statistics provide insights beyond the score: rebounds, turnovers, and shooting percentage. Sales enablement can’t prove the business impact of learning, coaching, and content strategy.

Lead Rank 118

Lead Rank Lead Scoring Sales Enablement ROI 118

Pipeliner

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it. Delve in to get your content the attention it truly deserves! Not at all!!!

Promotion 52

Promotion Lead Rank Lead Scoring Engineering 52

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Challenges.

Hiring 197

Hiring Referrals Cold Calling B2B 197

Sales and Marketing Management

NOVEMBER 19, 2018

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Write quality content. Introduction.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. Marketers spend an average of 4-6 hours a week on social media ( source ).

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Smooth Sale

NOVEMBER 13, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Believe Statistics Are Temporary? It all boils down to whether we believe statistics are steadfast or temporary. Your Story: Do You Believe Statistics Are Temporary? In Conclusion: Do You Believe Statistics Are Temporary?

Face-to-face 78

Face-to-face Hiring Media Networking 78

BuzzBoard

OCTOBER 3, 2023

When your customers are savvy, discerning, and constantly bombarded with a barrage of sales pitches and marketing messages, how do you plan to stand out in this crowded digital arena? Even so, we see sales reps struggle with nurturing, qualifying, and converting leads, achieving sales-marketing coordination and building trust with prospects.

Lead Rank 105

Lead Rank Scale Sales Qualified Lead Demographics 105

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Continue reading. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). However, not all content is created equal.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

Marketing 130

Marketing Lead Rank Lead Scoring Buyer Persona 130

BuzzBoard

MARCH 20, 2024

The Importance of Personalization in Outreach for Small Businesses As sales professionals in the digital marketing realm, serving small and local businesses, understanding the essence of personalization in outreach efforts is crucial. A fascinating statistic from Statista reveals that 90% of U.S.

Small Business 52

Small Business Small Business Segment Demographics 52

SalesHandy

SEPTEMBER 3, 2020

You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. But, the sales statistics frequently change depending on the buyer’s behavior and sellers’ persona, economic conditions, and market sentiments to reflect trends.

Cold Calling 131

Cold Calling Lead Nurturing Outbound Inbound 131

BuzzBoard

MARCH 28, 2024

Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. However, marketing with videos exceeds these platforms.

Benefit 52

Benefit Video Marketing Promotion 52

Zoominfo

APRIL 9, 2018

As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

APRIL 2, 2018

Consider these statistics ( source ): It takes 22 minutes to connect using switchboard numbers compared to just 5 minutes using direct dials. Studies show that sales reps forget 84% of all sales training content after 90 days ( source ). Facilitate better sales and marketing alignment. Invest in ongoing coaching.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Sales and Marketing Management

JANUARY 23, 2019

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. Multiple market studies have proved that AMPs rank higher on mobile than any other web pages.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! 57% of traffic in the U.S.

B2B 100

B2B Marketing Social Media Penetration 100

Distribution Pricing Journal

OCTOBER 22, 2023

This post contains sponsored marketing content. Understanding Data Science and Its Significance Consider data science as a blend of probability, statistics, software engineering, and domain expertise. Data has been the backbone of learning and understanding trends for ages.

Data 52

Data Distribution Analysis Engineering 52

Allego

MAY 2, 2023

Deliver the Best Content to Accelerate Sales Download The Complete Guide to Sales Content Management and learn how to turn your sales content into an engine that will turbo-charge growth for years. Bureau of Labor Statistics estimates that people change jobs 12 times from ages 18 to 52. Changing compliance requirements.

Video 114

Video Hiring Face-to-face Banking 114

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. Create Mobile-Friendly Content. So, try to simplify your content, but without sacrificing the quality.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

APRIL 19, 2021

Sales reps using the value-based selling approach focus on showing the customer how the product or service they’re selling can bring them value, helping customers decide based on benefits, rather than simply whether a product or service is the best option on the market. 78% of social sellers outsell their peers who don’t use social media.

Sales Methodology 120

Sales Methodology Social Media Inbound Social Selling 120

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it. Do not forget that statistics and analytics are your allies.

Video 52

Video Small Business Small Business Marketing 52

Zoominfo

AUGUST 13, 2018

Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%).

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

BuzzBoard

SEPTEMBER 27, 2023

Low-quality or biased data can introduce inaccuracies, inconsistencies, and ethical concerns into the AI-generated content. They’ve made headlines for their ability to generate creative content, answer questions, translate languages, and even write code. Without this context, the output may appear disjointed or irrelevant.

Data 105

Data Scale Lead Rank SalesForce 105