BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

Chorus.ai

MAY 4, 2020

They have great conversations with them. Sales pros need to focus instead on having great conversations. Of course, you can’t have great conversations with customers if you don’t know what they want to talk about. Guest Writer: Jon-David Hague, Senior Vice President of Marketing and Customer Success, Cerego.

Conversion 62

Conversion Customer Film Lead Rank 62

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. To learn how other industry leaders are effectively utilizing local events, check our blog post Networking Tips for Digital Marketers.

Small Business 52

Small Business Small Business Networking Case Study 52

BuzzBoard

JANUARY 22, 2024

We have documented the key steps to research and then approach small and local businesses on sales calls, especially for sellers in the digital marketing sector. Tailoring your approach based on the specific characteristics of each business not only increases the chances of conversion but also establishes credibility and trust.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Social Media Small Business 52

BuzzBoard

MARCH 13, 2024

The Importance of Identifying an Ideal Customer Profile for Small Business Outreach Digital marketing agencies that sell to small and local businesses require an ideal customer profile for impactful small business outreach. This represents your perfect customer, as identified through market research and data from existing clients.

Ideal Customer Profile 52

Ideal Customer Profile Small Business Small Business Buyer Persona 52

Sales and Marketing Management

OCTOBER 31, 2019

If you take a moment to view the opportunities, there may be great things in the mix. The art of interest-based negotiating (if you haven’t studied up on IBN, do so right now) is realizing you and the other person both want the same thing: a good deal. Continue the conversation until you both discover a mutually beneficial solution.

Negotiation 176

Negotiation Vendor Twitter Promotion 176

BuzzBoard

NOVEMBER 14, 2023

The art of persuasion in sales and marketing is neither simplistic nor a one-size-fits-all approach. For example, if you are targeting small businesses in the retail industry, you might emphasize how your marketing services can help increase foot traffic and boost sales. But that’s something everybody is talking about.

Hiring 105

Hiring Analysis Social Media Objections 105

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Lead conversion rate: 23% vs. 17%. Would you be willing to participate in a case study or testimonial? Reps attaining quota: 51% vs. 47%. Would you recommend our company?

Analysis 223

Analysis B2B Hiring How To 223

Pointclear

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.

B2B 185

B2B Lead Rank Lead Scoring PointClear 185

Smooth Sale

FEBRUARY 14, 2024

Implement A Marketing Strategy You can’t launch a business and expect customers to find you. Therefore, you are going to want to implement a marketing strategy. Last, consider hosting in-person events such as a customer appreciation gathering where you can mix and mingle with your customers face-to-face.

Company 113

Company Hiring How To Face-to-face 113

BuzzBoard

FEBRUARY 16, 2024

Salespeople at digital marketing agencies targeting small and local businesses must realize the crucial role of testimonials. In an era rife with marketing jargon, testimonials are real-world confirmations of a company’s offerings. Why Getting Testimonials is Important for a Local Business? First, they confer authenticity.

Small Business 52

Small Business Small Business Customer Referrals 52

Close.io

SEPTEMBER 19, 2019

Zuora’s account-based outbound system (integrating outbound marketing + outbound prospecting) defies that impatience and generates massive revenue (60%–70% of it) in a market where accounts can take years to consider, decide, and buy. For example, if their market is commoditizing, what’s the company’s plan to adapt?

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Tenbound

JANUARY 26, 2024

Showcasing Results in Cold Emails The Persuasive Impact of Case Studies People are more likely to believe the effectiveness of your offerings when backed by evidence. Include brief case studies or share examples of successful outcomes achieved for your clients. Demonstrate the real-world value you provide and showcase your expertise.

Case Study 64

Case Study Segment Social Media Follow-up 64

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. As such, mobile marketing is not just an option anymore. Studies show that up to 78 percent of mobile searches result in conversions. We live in an overly connected world.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Allego

JANUARY 10, 2024

Sales and marketing teams are reaping the benefits of this technology, as vendors add generative AI capabilities to their sales enablement platforms. For example, at the top of the funnel, gen AI can analyze customer data to identify segments and target specific audiences with more personalized and relevant marketing messages.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. That’s OK, everyone has to start somewhere.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Rob Jolles

DECEMBER 1, 2022

Asking your audience a question that requires a factual response is the meal; asking your audience a question that involves a case-study, or a comparison, contributes to the sauce. Tune in and you’ll hear a collection of BLArticles®, conversations, and interviews that are sure to teach, motivate, inspire, and oh yes; entertain! [link].

Energy 98

Energy Case Study Call-back Comparison 98

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. ClickUp markets itself as an app that allows its customers to “simplify work and get more done.” How does that help you as a sales (and not marketing) person?

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Hubspot Sales

JANUARY 5, 2023

Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. Alternatively, if your prospect is concerned with the implementation process, share a customer case study that makes the implementation process more clear.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

SBI

OCTOBER 27, 2019

Think how effective it would be if salespeople could mix and match content for prospects without changing the originals. Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Case Studies. Case Studies. More Mediafly Resources.

Video 59

Video Cost Per Thousand Case Study Collateral 59

SBI Growth

DECEMBER 28, 2012

Make a New Year’s resolution to build territories that are market-centric in 2013. How Market Focused Are Your Territories? What are their characteristics (industry, size, employees, location type, product mix, etc.)? If this hasn’t been done recently, get with Marketing and get it done. Let the Market Decide.

Territories 303

Territories Marketing Analysis Segment 303

Highspot

FEBRUARY 25, 2024

To do this, they analyze sales data, market trends, and historical performance. This often leads to data entry mistakes, unreliable insights for making decisions, mix-ups when handing over tasks, and inaccurate forecasts. Data analysis reveals a drop in the conversion rate due to a new competitor’s lower-priced solutions.

Sales Operations 52

Sales Operations Forecasting Incentives Incentive 52

Mereo

FEBRUARY 24, 2021

Virtual selling presents a cost-effective solution to current selling challenges — and likely will continue to be an integral part of any future mix of sales conversations. In a “Seek to Serve, Not to Sell ” fashion, sellers must put their prospect at the center of a sales conversation rather than pitching a product.

Fashion 73

Fashion ACT Buyer Trends 73

Highspot

JANUARY 9, 2024

This includes market understanding, solution selling, and long-term relationship building. Types of B2B Sales Training for Sales Leaders and Sales Reps Training programs for B2B sales help sales teams improve their skills as business, market, and customer needs change.

B2B 52

B2B Training Top of Funnel B2C 52

BrainShark

APRIL 23, 2023

When you integrate a successful sales readiness program for your team, you can certify whether salespeople possess the skills and knowledge to have effective conversations throughout the buyer’s journey. Entering a New Market “How do we get our reps ready to sell in this different environment?” CSO Insights reports that 50.5%

Hiring 62

Hiring Face-to-face Buyer Buyer Persona 62

Crunchbase

MARCH 19, 2021

The marketing qualified lead (MQL) is useless—at least that’s what some marketers will tell you. . Somehow, MQLs became the gold standard of marketing success, but that’s not (and never was) their purpose. While MQLs are one indicator of success, it’s not the sales-ready lead that many marketers believe it to be.

Lead Rank 98

Lead Rank Marketing Qualified Lead Company Sales Qualified Lead 98

Miller Heiman Group

NOVEMBER 18, 2019

Yet it’s unclear customers feel that way—almost a third (32.2%) of respondents to the 2018 Buyer Preferences Study reported mixed feelings about their discussions with sellers. As the study put it, “Some are useful and some are a waste of time.”. Ask the Right Mix of Questions.

Scale 64

Scale Customer ACT Negotiation 64

BuzzBoard

MAY 19, 2023

From rapid digitizations to turbulent market conditions, our ark consistently strives to survive all storms with great technological assistance and an adoptive mindset. And that’s where AI steps in because of the available computational power and the conversational language that it can inject into the mix.” With 86.4%

Lead Rank 52

Lead Rank Ideal Customer Profile Telecommunications Scale 52

BuzzBoard

MAY 19, 2023

From rapid digitizations to turbulent market conditions, our ark consistently strives to survive all storms with great technological assistance and an adoptive mindset. And that’s where AI steps in because of the available computational power and the conversational language that it can inject into the mix.” With 86.4%

Lead Rank 52

Lead Rank Ideal Customer Profile Telecommunications Scale 52

Zoominfo

MAY 9, 2017

Due to recent economic uncertainty, the job market has been undergoing a major reset. While labor market signals remain mixed, employees have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. Stress growth opportunities. Focus on their quality of life.

How To 100

How To Salary Ideal Customer Profile Margin 100

Pointclear

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 225

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 225

Miller Heiman Group

SEPTEMBER 6, 2019

But those gains haven’t translated into higher win rates and conversion rates, and seller attrition and customer attrition declined. Though sellers have access to call planning tools, one-quarter of respondents to the 2019 World-Class Sales Practices Study reported that they weren’t using them effectively. An Ineffective Sales Process.

Enterprise 68

Enterprise Enterprise Sales Methodology Forecasting 68

Pointclear

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. The Right Marketing Mix: Blended… and Grounded in Buyer Understanding.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Hubspot Sales

JUNE 23, 2022

To sell effectively, you need a mix of patience, persistence, and a solid strategy. Do you have any case studies to share? However, your success depends on how well you market them. While self-promotion may feel uncomfortable, it's an essential part of marketing yourself in this space. How to Sell Emerging Technology.

Real Estate 87

Real Estate Tools Film Hiring 87