6 Web Form Optimization Tips to Maximize Conversions
Zoominfo
OCTOBER 8, 2019
Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). Call-to-actions.
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