Remove data-quality data-governance
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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

Business today is fueled by a constantly expanding, increasingly complex body of data. And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. What is Data Governance? Greater visibility also contributes to your business culture.

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3 Common Data Quality Challenges That Undermine Sales Forecast Accuracy

Sales and Marketing Management

A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor data quality is a real concern that can have far-reaching effects and unintended consequences. Working with clients we’ve found that while poor data quality is a common problem, there is some good news.

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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. Cleaner data: SCV streamlines your data by eliminating duplicates and rectifying errors.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. Combatting low adoption rates and data quality. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

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Ensuring data quality and accuracy in CRM software

Nutshell

The customer data you collect will be used to help you make predictions and decisions to assist you in furthering your business goals. In order to implement these business decisions and strategies successfully, you need to have systems in place so you’re ensuring data quality and accuracy.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.