SocialSellinator

SEPTEMBER 14, 2023

Introduction In the kaleidoscope of the digital marketing universe, there's one skill that often outshines the rest - social media copywriting. It's the secret sauce that can transform your business's social media presence, and it's an art that few have truly mastered.

Social Media 89

Social Media Media Examples Decision Maker 89

Babette Ten Haken

NOVEMBER 13, 2017

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

Decision Maker 65

Decision Maker Social Media Infusion Retention 65

No More Cold Calling

DECEMBER 7, 2023

While your competition is still playing around on social media, sending cold emails, and trying to identify decision-makers, your sales team can be in the conference room sealing deals. After all, decision-makers don’t take cold calls or respond to sales pitches from strangers on social media.

Referrals 194

Referrals Scale Decision Maker Sales Qualified Lead 194

Pointclear

NOVEMBER 13, 2017

The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media).

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

No More Cold Calling

OCTOBER 1, 2021

How do I sell effectively on social media? How to Reach Decision Makers Every Time. Salespeople continually struggle with reaching B2B decision makers. They rely on what they’ve done before, which is cold calling and sending cold emails, and decision makers don’t want either. The answer is you.

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

LeadFuze

DECEMBER 30, 2019

Reaching an important decision maker directly is always a challenge. If you have approach the decision maker directly, and you’ve been sidelined by the gatekeeper — that avenue of contact won’t work. The gatekeeper’s job isn’t to stop everyone getting to the decision maker. These are the Gatekeepers.

Decision Maker 52

Decision Maker Gatekeeper Social Media How To 52

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Understanding the Sales Force

APRIL 15, 2024

Although the media has not announced anything yet, it seems like a recession is on our doorstep. The Covid crisis was short lived as most selling transitioned to virtual and most companies that weren’t directly impacted continued to buy. More importantly, it was short lived. What are the twelve biggest challenges?

Hiring 182

Hiring Discount Decision Maker Call-back 182

No More Cold Calling

JULY 27, 2023

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. Their outreach took too long. Not even close!

Decision Maker 156

Decision Maker Referrals Face-to-face Social Media 156

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

No More Cold Calling

DECEMBER 21, 2023

I’m tired of hearing sales leaders complain about not having enough leads, struggling to get access to decision-makers, and not making quota. Instead of using social media to make connections and strengthen relationships with potential prospects and referral sources, they pitch, spam, and annoy their contacts.

Referrals 156

Referrals Social Media Cold Calling Sales Qualified Lead 156

Sales 2.0

OCTOBER 23, 2023

Add a title that reflects the purpose of the proposal, such as “Digital Media Services Proposal.” Outline your proposed strategy, emphasizing how your digital media services will help the client achieve their goals. It’s about how good the selling was to all the decision-makers involved in the buying process.

Proposal 221

Proposal Social Media Media Decision Maker 221

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 223

Social Media Media B2B Decision Maker 223

Zoominfo

JULY 27, 2023

Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content. Since the average opportunity has multiple stakeholders, you’ll want to create a multi-threading campaign to target the key decision-makers at each top account.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

RAIN Group

OCTOBER 20, 2021

Once upon a time, there was a notion that social media was unnecessary for selling; it was a novelty and not a staple. At the time, some believed that enterprise-level decision makers couldn’t be reached on social platforms. Now, however, social media is a necessity to establish credibility with potential buyers.

Social Selling 135

Social Selling Social Media Decision Maker Enterprise 135

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling.

Trends 156

Trends B2B Decision Maker Transportation 156

No More Cold Calling

DECEMBER 6, 2019

It’s email blasts, video calls, text messages, and cold outreach on social media. Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. Along the way, they annoy and alienate people.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

Sales Training Advice

SEPTEMBER 30, 2011

Selling to C-level decision makers is challenging even at the best of times. C-level decision makers are paid to improve their business results. C-level decision makers are paid to improve their business results. C-level decision makers deal with changing priorities.

Decision Maker 91

Decision Maker Face-to-face Call-back Loyalty 91

Increase Sales

JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. They do not want sales pitches! Proven research through statistics.

Social Media 70

Social Media Education Media Marketing 70

No More Cold Calling

JANUARY 24, 2019

Regardless of the way you reach out—via email, social media, text, direct mail, or even a knock on the door—prospects are cold as ice unless they know who you are and expect to hear from you. Social media has further complicated the cold calling discussion by introducing the idea of “warm” calls. It doesn’t have to be by phone.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

No More Cold Calling

DECEMBER 14, 2017

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained to me that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. Their outreach took too long. Well, sure.

Account 228

Account Face-to-face Decision Maker Social Media 228

eGrabber

JULY 31, 2023

In today’s business world, it is more important than ever to have accurate and verified email addresses of CXOs and decision makers in B2B companies. With the right email addresses, you can reach these decision-makers directly and build relationships that can lead to new business opportunities.

Decision Maker 52

Decision Maker Social Media How To LinkedIn 52

No More Cold Calling

SEPTEMBER 28, 2023

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. Yet, far too many sales teams depend on email, texts, and social media for generating sales leads. She knew they relied almost exclusively on technology for generating sales leads. But is it as effective?

Referrals 177

Referrals Cold Calling Lead Rank Lead Scoring 177

eGrabber

JULY 31, 2023

In today’s business world, it is more important than ever to have accurate and verified email addresses of CXOs and decision makers in B2B companies. With the right email addresses, you can reach these decision-makers directly and build relationships that can lead to new business opportunities.

Decision Maker 52

Decision Maker Social Media How To LinkedIn 52

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing. Email Marketing Lead Generation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

RAIN Group

OCTOBER 7, 2020

Imagine this: You're in a live sales meeting in a conference room with three decision-makers, and one of them, while you're talking, pulls out their phone and starts responding to text and email messages. They continue to check the news and start fiddling on social media. You even hear a light snicker.

Sales Meeting 136

Sales Meeting Meeting Decision Maker Social Media 136

Sales and Marketing Management

SEPTEMBER 17, 2017

In order to reach, pitch and ultimately close a deal, sales professionals need to be engaging with prospective decision-makers (6.8 per B2B buying decision) across social media platforms. Whether it takes you one attempt or nine attempts to reach the decision-maker, being patient is key.

B2B 192

B2B Decision Maker Conversion Social Media 192

Janek Performance Group

FEBRUARY 16, 2022

Remember, this personal touch doesn’t begin and end with decision makers. As with decision makers, engage your gatekeeper as a fellow human being and worker. As with decision makers, body language creates an impression. More than just the who, they know how decisions are made.

Gatekeeper 116

Gatekeeper Decision Maker Influencer ACT 116

Sales and Marketing Management

SEPTEMBER 4, 2018

Are you speaking to decision makers or gatekeepers or influencers? For example, how many calls your sellers make each day is important, but won’t tell you how many of those dials led to decision-maker conversations. Further, the number of decision-maker conversations won’t tell you the quality of those conversations.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. 80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). The State of Social Selling.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Pointclear

JULY 20, 2016

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. The result of this process is what we call a disposition: our term for completing contact with a decision maker or company. You should experiment with touch cycles and media mix for your solution or service.

Outsourcing Services 100

Outsourcing Services Media Strategy Sales Qualified Lead 100

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 59

Decision Maker Ideal Customer Profile GoldMine LinkedIn 59

MTD Sales Training

MARCH 6, 2012

As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different! Regards, Louise. Louise Denny. Marketing Manager.

LinkedIn 262

LinkedIn Networking Decision Maker Company 262

No More Cold Calling

FEBRUARY 15, 2018

Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media. The decision-makers you want to reach aren’t playing hide-and-seek with your team.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

No More Cold Calling

AUGUST 23, 2018

It’s not, because that’s not what social media is for. Done right, it doesn’t actually involve selling, which is good, because no one wants to be sold to on social media. Social media is a place to begin conversations, which leads to building relationships, which can yield real-world sales. What Is Social Selling? . Not at all.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218