So Listen – – Sales eXecution 273
The Pipeline
OCTOBER 27, 2014
'By Tibor Shanto - tibor.shanto@sellbetter.ca . There are certain universal concepts and sayings in sales that everybody just nods to, “sure, of course, that’s hockey, motherhood and apple pie, of course.” And then they go in about selling like they always have whether they implement the concept or not. One of these concepts is around listening. “Come on Tibor, everyone knows you gotta listen, this is nothing new.” Then they double down and tell me “Tibor, I am
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