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Are You Suffering from Marketing Malaise?

Increase Sales

Marketing can become quite routine, almost boring especially for small business owners. Soon you feel you are tired and marketing becomes difficult. Soon you feel you are tired and marketing becomes difficult. Yet you cannot place your finger on the exact cause. Yes, marketing can become a routine just as any behavior.

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How to Protect Your Email Efforts from Extinction

Sales and Marketing Management

All of this intel makes it easy to see why 80 percent of marketers surveyed for Salesforce’s State of Marketing Report last year agreed that email is a core component of their business models. But email marketing is easy to do poorly — and increasingly difficult to do well. You can also follow him on Twitter @tj_macke.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.

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Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? How much time and energy do your sales reps typically spend getting in front of the right people? Stop Fooling Yourself—Your Prospecting Is Cold.

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Hitting Targets Through Marketing and Sales Alignment with Chris Lynch

Mindtickle

Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.

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TSE 1243: 5 Ways Exercise Will Help You Become A Better Sales Professional

Sales Evangelist

It’s a web and mobile-based software application designed for organizations that compete for outside sales, field marketing, and field merchandising activities. They created a platform to help companies acquire the necessary data to be effective in rolling out and executing their field marketing strategies.

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8 Ways to Integrate Social Media Into Your Sales Strategy

Hubspot Sales

While your marketing team does a great job maintaining your brand’s overall presence on social, implementing social media into your sales strategy can lead to impressive results. Share customer stories with marketing. In addition to sharing customer stories with marketing, don’t forget to include social proof in your sales materials.