Your Real Value Is in the Eye of the Buyer: Why What You Think Doesn’t Matter
SalesProInsider
JANUARY 22, 2020
That’s why, when I heard a speaker at a conference tell the audience they should have a long list of specific components and features for ALL the potential services they offer and not only show the list to the prospect – but to use the list after the sale to remind the client of all that is available to them, I cringed.
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