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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Without it, your sales team will struggle, the pipeline will dry up, and revenue will plummet. Sales process stages. Data Governance & Salesforce Objects. This is a non-negotiable requirement for any sales organization that intends to maintain a usable database. Reliable data is everything…. The challenge? Why bother?

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

If you’re operating in the UK or looking to expand into this territory, you need to understand three key privacy laws. For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” It also governs the use of cookies and other visitor-tracking technology.

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Enhance Sales Momentum

Pointclear

Momentum in sales and sports is a strange phenomenon. For salespeople and sales managers, few understand the Prime Directive of Sales Management: Enhance Sales Momentum (Never Interrupt It). Sales momentum isn’t about sales skills. It’s measured as a product of its mass and velocity of your sales efforts.

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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

The sales organization is into the final run for the year. How has Sales Operations done this year? Did you directly enable the sales organization to close more business? Did you help keep sales expenses in check? With focus, Sales Ops leaders can positively impact sales revenue and costs.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Sales Development Reps still don’t know what to say,” TOPO’s analysts add. “We “Big data” is very 2012. But they know what to do.”.

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