Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Depending on your industry, this might be harder or easier in the status quo. Content is an essential pillar of any lead generation strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Janek Performance Group

APRIL 23, 2024

While elevator pitches are an important part of personal branding, they’re just that – only one aspect of the whole. In the resulting two decades, sales professionals have wrestled with the idea of personal branding – what it is and how to implement it. There’s a problem, however. This is a hard concept for some people to get around.

Social Media 62

Social Media Media ACT Follow-up 62

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Data 130

Data Scale Lead Rank Marketing 130

Alice Heiman

MARCH 12, 2024

In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Messaging, distribution, reach and optimization. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. They need data. Lots of data. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

No More Cold Calling

APRIL 3, 2020

Don’t panic—here’s how to get your phones actually ringing again. Sales leaders: Lead generation must be your primary focus. Leaders think since there’s nothing they can do, they should just do nothing. Leaders think since there’s nothing they can do, they should just do nothing. So, what do you do?

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

BuzzBoard

MARCH 8, 2024

Defining What Digital Marketing Strategies Are Creating effective digital marketing strategies involves developing a comprehensive plan tailored to promoting a product or service online. One of the most effective strategies suitable for small businesses is local SEO. The result?

Small Business 52

Small Business Small Business Strategy Social Media 52

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. How do we know? Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Let’s get into it.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. A big part of LinkedIn’s algorithm is dwell time, and you have a limited number of lines to capture attention (3 lines without a picture, 5 lines with a picture).

LinkedIn 93

LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Ready to get started?

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. How Do I Create a Sales Webinar? Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Select your desired booth location. Promote your attendance. Design your booth.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Engage with us today to discover how we could aid in enhancing your outreach undertakings.

Small Business 52

Small Business Small Business Research Social Media 52

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

BuzzBoard

MARCH 14, 2024

There are several cost-effective tactics that small businesses can employ in their digital marketing strategy. This strategy revolves around producing valuable DIY marketing-oriented blogs, videos, infographics and more. This strategy revolves around producing valuable DIY marketing-oriented blogs, videos, infographics and more.

Small Business 52

Small Business Small Business Maximizer Social Media 52

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. All well and good, but you should also take a step back and focus on the most valuable lead generation weapon of them all – your networks. So much can happen in a year.

Leads 178

Leads Marketing Qualified Lead Social Media Lead Generation 178

BuzzBoard

FEBRUARY 23, 2024

Core Strategies to Differentiate your Digital Marketing Agency for Small Businesses As a member of a digital marketing agency, navigating the competitive landscape can be challenging. The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. Keep reading to learn about what inbound marketing is, how it can benefit your business, and the steps to take to launch your inbound marketing strategy. How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

BuzzBoard

MARCH 20, 2024

To gain a competitive edge, businesses can implement various automation tools that focus on tasks like email marketing automation, lead nurturing workflows and social media scheduling. By automating email marketing, small businesses can schedule and send tailored emails to specific consumer groups without manual oversight.

Small Business 52

Small Business Small Business Lead Nurturing Social Media 52

BuzzBoard

MARCH 19, 2024

Resourceful Methods to Connect With Small Businesses Within a Limited Budget Approaching small business outreach on a tight budget requires salespeople to embrace resourcefulness and creative marketing strategies. Coupling content marketing with social media engagement is an effective and cost-efficient method. Interested?

Small Business 52

Small Business Small Business Maximizer Social Media 52

Hubspot Sales

OCTOBER 14, 2020

Social media is used by businesses across all industries to reach their target audience members. Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling.

Social Selling 136

Social Selling Training Social Media How To 136

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Vengreso

JUNE 12, 2023

Prospects do not want to be sold to. To meet these expectations, modern selling leverages new tools and techniques, such as social selling and virtual selling , to achieve the same goal as traditional selling: create more sales conversations and increase win rates. More on this later).

Ideal Customer Profile 122

Ideal Customer Profile Decision Maker Travel Social Media 122

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Pipeline

APRIL 1, 2024

Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. This way, your entire team will be focused in a unified direction and have a well-defined framework to follow. You need a proper scoring system in place before your sales team takes them up.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales Gravy

JANUARY 8, 2024

In the latest episode of the Sales Gravy podcast, we had the privilege of diving deep into the world of prospecting and sales with Kristin Andree from the Andree Group. This episode is a blend of practical advice, innovative techniques, and motivational insights that can transform your approach to sales and client relationships.

Scale 75

Scale Prospecting GoldMine Segment 75

Vengreso

JUNE 9, 2022

If your team is having trouble prospecting and building the sales pipeline , because they are failing at starting sales conversations, then this article is for you. But how much thought do you actually put into how your sellers start a conversation with a prospective client? Simple, right? Click To Tweet.

Conversion 105

Conversion Outsourcing Services How To Ideal Customer Profile 105

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. And this often begins with prospecting.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 124

Social Media Ideal Customer Profile Media Strategy 124

SocialSellinator

SEPTEMBER 23, 2021

When it comes to running a small, but successful business, you need all the help you can get. Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. But how exactly do you use it to your advantage? But don't fear.

Paid Content 145

Paid Content Small Business Small Business Facebook 145