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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Social media sites such as Facebook, Instagram, Twitter, and LinkedIn offer a range of content formats, including posts, stories, and videos that you can use to highlight your product. Leverage Influencer Marketing Influencer marketing uses the authority and persuasiveness of people who control significant audiences, usually via social media.

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Now they have a wide-open platform on social media and email. If sales managers hold their people accountable for the number of phone calls they make, emails they send, and invitations and InMails on LinkedIn, that’s how they’ll prospect. The trust the prospect has for the referral source is transferred to the salesperson.

Referrals 289
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TikTok-Like Videos Have Multiple Applications

Sales and Marketing Management

This approach doesn’t have to be restricted to social media. By utilizing the personality aspect video has to offer, trust and connection can be built quicker and more effectively with customers, prospects and channel partners. Video engagement works in emails, on websites and in e-newsletters. Video has team-building applications.

Video 156
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5 Ways to Build Up Customer Loyalty

Zoominfo

Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. But don’t fear: you can enable consistent, quick response times by establishing a thorough social media protocol. Make sure your social media protocol is as thorough as possible.

Loyalty 130
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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Here it is: Prospects aren't always easy to deal with. So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. You're welcome.