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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone. Increase Opportunities.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Example : This whitepaper from Cypress Integration, a company that designs and manufacturers security products and technologies, contains detailed information about new developments in Radio Frequency Identification (RFID) technology – a key technology in this industry. The focus of the Webinar is using OneDrive for business.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Whether or not you’ll be attending, you’ll want to keep up on the latest and to help you with that mission, we’re naming the top 20 Twitter handles to follow at Dreamforce. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers. Take Twitter, for example, a platform that instantly connects users to potential customers through hashtags, mentions, and direct engagement. There are over 3.6

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. A marketing tool with staying power. Source: Campaign Monitor. Bounce Rate.

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Social Selling is Personalized Selling

No More Cold Calling

My colleague, Nancy Nardin, knows about every sales tool there is. However, as she once told me, “Unless a tool increases productivity, it’s a waste of time.” Nancy understands that social-selling tools can’t replace personal conversations. They can easily access information about us, our companies, and our products.