Sales Hacker

DECEMBER 7, 2020

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. The global pandemic has shaken up the market, and technology is influencing this change. The audience.

Research 89

Research Sales Process Lead Rank Lead Scoring 89

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78

Trends Research Workbooks Hiring 78

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Fueled by a six-fold increase in venture capital investment, the number of jobs requiring AI-related skills has more than quadrupled since 2013.

Marketing 209

Marketing Webinar Metrics Software Software 209

SBI Growth

JULY 7, 2013

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? A BPM provides the marketing team a blueprint for effective demand generation and lead management. Using a BPM means the buyer and marketing are aligned.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Enter, Data-Driven Public Relations. Conduct a survey.

Data 188

Data Strategy Survey Retail 188

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027! reaching USD1.03

Marketing 98

Marketing Lead Rank Trends Scale 98

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Pipeliner

SEPTEMBER 20, 2019

Expanding your brand by going international will definitely bring you more sales, market share, and brand recognition— only if you do it right. The first step you should take is good market research. Take note that this article is about market research instead of marketing research.

Research 40

Research Strategy Marketing How To 40

Zoominfo

JULY 1, 2019

The Consumer Perspective on LGBTQ+ Representation in Advertising: PrideAM research shows that 60% of the general population believe it is important that people of different genders are accurately portrayed in advertising. 79% of LGBT respondents say that they enjoy funny LGBT-themed ads, according to Google’s research.

Advertising 188

Advertising Advertising Survey Scale 188

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Janek Performance Group

APRIL 2, 2024

However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Today, HubSpot research illustrates the changes that value social selling has brought. This is a missed opportunity.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Demographics 52

Demographics Marketing Segment Social Media 52

No More Cold Calling

JANUARY 3, 2019

They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. That’s why I was fascinated to read Francesca Gino’s research in her HBR post: “The Business Case for Curiosity.” New research points to three important insights about curiosity as it relates to business.

Google 299

Google Face-to-face Cold Calling Survey 299

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

SBI

MARCH 25, 2014

Michael has managed programs for US Healthcare, Bell Communications Research, and DuPont. New research shows that this “assumptionitis” is a condition both buyers and sellers suffer from, and it’s far more common than you might think. Connect with Michael via Twitter @TopSalesDog. Bridging these gaps to win more business.

Research 134

Research Buyer Scale Hiring 134

Zoominfo

MARCH 27, 2019

But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. So as any great marketers would do, we decided to do a little digging and conduct our own investigation. In today’s blog post we investigate the findings of our research and review three important takeaways.

Report 222

Report Data B2B Survey 222

Zoominfo

OCTOBER 12, 2022

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team.

Analysis 130

Analysis Territories Scale SalesForce 130

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Bernadette McClelland

FEBRUARY 20, 2023

It would mean I’d shift the way I went to market as well as iterate my message. My clients are the most down to earth and relatable people I know and I get the biggest kick from seeing them execute what they learn and then keep in touch with the amazing results they achieve. [cue: It’s easier! You FEEL different.

Travel 195

Travel Telecommunications Sage Buyer 195

Smooth Sale

JANUARY 31, 2022

Attract The Right Job Or Clientele: How to Boost Your Restaurant Marketing in 2022. Note: Natalie Redman , LinkedIn , provides valuable insights on ‘How to Boost Your Restaurant Marketing in 2022, that are applicable to most industries. The Reality of Hospitality: Boost Your Restaurant Marketing in 2022. Showcase Your Offerings.

Social Media 78

Social Media Marketing Ideal Customer Profile How To 78

Increase Sales

DECEMBER 30, 2013

If small business owners and sales professionals were not busy enough, this marketing survey from Trapit just may have them pulling out what little hair they have left. This same group admitted to only investing 28% of their time developing and creating content marketing strategies. Share on Facebook.

Marketing 139

Marketing Social Media Small Business Small Business 139