Sales and Marketing Management
MAY 31, 2022
The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.
Sales and Marketing Management
JUNE 26, 2023
Associations that serve the incentive travel and non-cash recognition industries publish valuable research that can help sell a group incentive travel program to the C-suite. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.
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SBI Growth
JULY 9, 2019
Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make. Despite this, far.
Zoominfo
OCTOBER 16, 2018
The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! It’s free!
SBI Growth
SEPTEMBER 18, 2020
September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.
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Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego
Virtually every sales organization sees the value of good sales coaching. Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. So why do so few organizations do it systematically and well?
Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego
Many sales leaders are struggling to adapt their coaching programs in a virtual-first environment—and falling short on coaching means falling short of revenue targets. In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. But it doesn’t have to be this way.
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Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.
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