Sales and Marketing Management

JULY 22, 2014

Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Issue Date: 2014-07-23. Read about the fix.

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

Sales and Marketing Management

JANUARY 22, 2021

If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . It requires the ability to adjust your marketing quickly and often. If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. .

Marketing 357

Marketing Campaigns Call-back Study 357

Nimble - Sales

NOVEMBER 5, 2020

billion, email marketing can reach more potential customers than any other form of marketing. Email marketing is one of the most cost-effective digital marketing strategies which offers a high return on investment. With the number of email users at more than 2.5

Case Study 102

Case Study Email Marketing Study Tools 102

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

PandaDoc

MAY 13, 2024

The psychology of sales can reveal all this and more. There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead. What is sales psychology? Sparkling marketing?

Study 52

Study Closing Proposal Influencer 52

SBI Growth

OCTOBER 19, 2023

In the ever-evolving sales landscape , understanding what drives success can often seem like deciphering an enigma. To discern these traits, SBI studied 100 frontline sellers, managers, and SDRs. However, if we look closely, patterns begin to emerge that delineate the attributes of successful sellers.

Study 177

Study Marketing Research Closing 177

Miller Heiman Group

MARCH 3, 2020

Sales organizations always look to gain a competitive advantage. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance.

Study 88

Study Penetration Survey Face-to-face 88

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Adaptive Business Services

JANUARY 11, 2023

They also had lost their sales manager to another health issue. I agreed to do so and we also discussed me providing sales training to whoever we might hire. Let’s just say that the job market had changed since the last time I had hired a salesperson. While he had management experience, he would need to start in sales.

Hiring 71

Hiring Case Study Study CRM 71

Understanding the Sales Force

JANUARY 27, 2014

Understanding the Sales Force by Dave Kurlan This kind of story doesn''t happen every day. They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period. They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period.

Case Study 288

Case Study Study Lead Rank Lead Scoring 288

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Nutshell

JUNE 5, 2020

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales. Focusing on providing valuable website content marketing will not only drive website interaction, it can also drive traffic.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Understanding the Sales Force

NOVEMBER 25, 2013

Understanding the Sales Force by Dave Kurlan A very interesting article caught my attention on Inc. The goal of this study was very cool indeed, but the study, despite being developed by two business professors from Georgetown and UCLA, was poorly designed. Magazine''s website.

Study 243

Study Sales Cycle Follow-up Account 243

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111

Study B2B Face-to-face Report 111

Miller Heiman Group

JUNE 24, 2020

Sales organizations always look to gain a competitive advantage. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance. Despite these unsettled times, one thing remains constant: every organization wants to improve its sales performance.

Study 65

Study Penetration Survey Face-to-face 65

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale.

Case Study 111

Case Study Study Prospecting Top of Funnel 111

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Finding new prospects to buy your products is surely a key factor of the entire sales process. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Hubspot Sales

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. How to Ask Your Customer for a Case Study. These email templates will come in handy.

Case Study 138

Case Study Study Referrals Decision Maker 138

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. One standout sales mantra is, ‘people buy from people they know, like, and trust.’ Elinor Stutz via Vunela.com.

Study 88

Study Top of Funnel Social Media Loyalty 88

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

G2Crowd - Sales Blog

OCTOBER 6, 2023

Learn how to write a case study that showcases your success. Use our template and proven techniques to create a compelling case study for your clients.

Case Study 52

Case Study Study Examples How To 52

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Miller Heiman Group

APRIL 2, 2020

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. In today’s competitive market, growth strategies based on low pricing or product innovations are not enough to create a lasting advantage.

Study 67

Study Customer Hiring Loyalty 67

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. But you probably wouldn’t expect a virtual assistant to assess the top predictive marketing companies in California.

B2B 130

B2B Marketing Scale Lead Rank 130