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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

Airbnb penetrating Craigslist’s marketplace. To expand its market penetration, Airbnb reverse-engineered an application program interface (API) that allowed its users to post listings on Craigslist. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness.

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

But you need the right tools to support these processes. With these real-time data, insights, and CRM-tracking in one place, you can maximize and measure each touchpoint’s effectiveness. They can also identify new contacts at customer accounts for better account penetration.

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Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximizes the impact of promotional activities by reaching the right audience.

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Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximizes the impact of promotional activities by reaching the right audience.

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How To Build Your Go-To-Market Strategy

Zoominfo

GTM strategies also help with maximizing customer lifetime value (CLV). You can maximize their value by re-evaluating their relationship in numbers. With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. How can your solution further drive their success?

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

But you need the right tools to support these processes. With these real-time data, insights, and CRM-tracking in one place, you can maximize and measure each touchpoint’s effectiveness. They can also identify new contacts at customer accounts for better account penetration.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Tools like ZoomInfo’s Chorus conversation intelligence platform help home in on areas where your reps can improve their communications with prospects.

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