The Growth Opportunities Are Stunning, Why Aren’t We Capturing Them?
Partners in Excellence
JANUARY 31, 2024
Summarized, at any point in time, as we look at B2B companies (To help us understand it, let’s imagine the total market size is 1000 companies): At any point in time, 3-4% of companies in an industry are actively engaged in a buying effort. That’s a huge lost opportunity. 46% of companies are “poised.”
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