Remove sales-marketing-alignment cognitive-marketing
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Should Your Job Posting Require a Degree? 

Zoominfo

In a job market that remains tight , rethinking traditional hiring practices like degree requirements could be an effective way to open up attract more talent, especially since 72% of employers said they did not see a degree as a reliable way to assess candidate skills. Education Essential? times more than work experience.

Hiring 130
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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

Author: Andrea Grodnitzky The sales professional has the job of encouraging the customer to become comfortable with the idea of committing to a product or a service. The sales professional’s vocabulary is changing as they position digitally transformative solutions. Sales professionals need to be mindful of this tendency.

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The Art of Integrating AI Tools into Workflow to Maximize Human Impact

BuzzBoard

The key to successfully leveraging these technologies is thoughtful integration that aligns with overarching goals and complements human strengths. Let’s breakdown, how as an entrepreneur or sales chief, you can integrate AI tools into your workflows to future-proof your business. What if integrating with legacy systems?

Maximizer 105
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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

You’re a savvy sales professional, and you know it doesn’t do any good to trot out product benefits that don’t interest your buyers. You make sure to align the benefits you present with definite needs that the customer has expressed, or that you’ve teased out during discovery. Job done, right? Anderson, J.C.,

Benefit 59
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Time to Get Your Data and Tech Stack in Shape for 2019

SBI

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? Let’s start by looking at the current state of the market- it’s not pretty. A large amount of time is wasted doing research and lead generation so there’s a large opportunity to improve sales efficiency.

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Using Artificial Intelligence to Recruit Top Talent

Zoominfo

Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). For instance, programmatic ads use a potential candidate’s browsing history to display job openings that align closest to their career interests. AI For Sales: Discover How Sales Is Changing.

Hiring 176
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Sellers and Marketers Overcoming the Status Quo

SBI

Last week, on the heels of Dreamforce, I traveled to Las Vegas to attend CEB’s annual Sales and Marketing Summit in Las Vegas. CEB is a $900M, member-based advisory company offering 50 different memberships aligned to functional and leadership roles like Finance, Human Resources, and Information Technology. That’s right.

Marketing 123