Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

AUGUST 2, 2021

But what do you do with the clicks you generate? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. Respond to Leads with Lightning Speed.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

No More Cold Calling

OCTOBER 1, 2020

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. In fact, new research from the Sandler Center shows that while most companies still focus on cold calling and emailing, referrals are far more effective at generating qualified leads.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Table of Contents What is website visitor tracking? Table of Contents What is website visitor tracking? about people who browse your website.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. Do you find it challenging for your company to get new leads? Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? How Does Guided Selling Work? Consider a simple example.

Software 89

Software Software Tools B2C 89

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. InsideView.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

No More Cold Calling

JUNE 7, 2018

Because what you’re already doing isn’t working. Your lead generation tactics aren’t driving bottom line revenue. I’ve just returned from three conferences, and the #1 challenge I heard sales pros repeat again and again was how to get leads in the pipe. What sales leader would find these stats acceptable?

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. A Lack of Training.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Crunchbase

MARCH 23, 2023

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

Sales Automation 52

Sales Automation Software Software Sales Process 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Decision makers are often only interested in sellers that know exactly who they are and what they want. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Hot leads come from speaking sessions.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Hubspot Sales

APRIL 5, 2023

With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Table of Contents Sales Career and Salary Stats The Buyer’s Journey Lead Generation Stats Sales Software Stats Sales Careers and Salary Stats Practically every business in every industry needs salespeople.

Ideal Customer Profile 111

Ideal Customer Profile Salary Hiring Lead Rank 111

Mereo

MARCH 30, 2023

When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. When accepted, adopted and incorporated into sales enablement programs, sales leaders start generating more-interesting questions and conversations that can lead to deeper outcomes.

Software 41

Software Software Conversion Sales Enablement 41

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Nutshell

APRIL 3, 2024

By creating a clear focus and process for your audits, you can ensure that you find the information you’re looking for and create meaningful reports for your stakeholders or points of contact! In fact, most of these issues are things that you won’t inherently see just by looking around the website. Of course you do.) Download it today!

How To 71

How To Google Analytics Lead Rank Lead Scoring 71

MarketJoy

JULY 22, 2022

Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. It could begin with asking yourself “What type of company needs our product?”,

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Zoominfo

JULY 24, 2020

What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Sales reps spend a lot of time looking for content to share with prospects, or sorting through leads that don’t necessarily meet the mark. Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Nutshell

MARCH 5, 2024

Definition: Lead distribution is the process of strategically assigning leads to specific sales reps. You’re probably already familiar with lead generation , where you draw people in and get them actively interested in whatever your business sells. Table of Contents What is lead distribution?

Distribution 77

Distribution Lead Rank Lead Scoring Sales Qualified Lead 77

Zoominfo

MAY 25, 2022

What is Sales Intelligence? Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. What Do Sales Intelligence Tools Do? What Do Sales Intelligence Tools Do? Here’s what you should look for: 1.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

AUGUST 9, 2018

This first section looks at marketing automation and its impact on marketing productivity. Let’s look at the numbers: 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue ( source ). Marketing automation drives a 14.5% Marketing automation drives a 14.5%

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Nutshell

MAY 3, 2023

In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own. By the end, you’ll know whether or not a custom CRM is the right choice for your business and which software options might be a better fit for your needs.

CRM 127

CRM Customer Outsourcing Services Lead Rank 127

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. Everyone wants to be efficient and productive. We write it on our resumes. Time management is important to us.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. So, what were businesses focusing their efforts on? What is Intent Data? Since different topics are consumed at varying rates, we did not just look at what topics had the greatest interest during the week of March 9.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

AUGUST 18, 2020

So, what are the things that stand in the way of a salesperson actually getting in contact with a prospect? Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. The more calls you make, the more deals you close. It’s simple math. After all, you’re not a robot.

Ideal Customer Profile 264

Ideal Customer Profile Analysis Decision Maker CRM 264

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. What is Account-Based Marketing? This strategy requires that a business’s sales and marketing teams work more closely together. on a new customer.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out. Those days are gone.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Mindtickle

NOVEMBER 7, 2023

These days, business-to-business (B2B) interactions are all about having the right information at the right time — and to make it happen, you need intuitive insights at your fingertips. But what do sales data tools look like? But what do sales data tools look like? How do you leverage them in B2B interactions?

Revenue 59

Revenue Forecasting Sales Forecasts Lead Rank 59

Nutshell

AUGUST 28, 2023

Table of Contents What is a sales process? The stages of the sales process 5 less-common (but still important) sales process stages 4 formats for organizing your sales process Strategies for creating and improving your sales process Challenges of a sales process What is a sales process?

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Act!

APRIL 25, 2024

That’s what adding personalization to your sales outreach efforts can do. If you’ve already identified a potential buyer, it’s time for your sales team to search for their personal name and company name and take a closer look at their online presence. The first one starts with a run-of-the-mill promotional sales pitch.

Social Media 52

Social Media How To Case Study ACT 52

Cincom Smart Selling

APRIL 12, 2021

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? How do Lean Principles Relate to Digital Technology? Let’s take it one step further.

B2C 119

B2C Customer Retail Customer Service 119