As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.
Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.
During this webinar, you’ll learn:
- The nature of the buying group and how to reach the individual members
- Ways to craft a personalized contact strategy for each buying role at each stage in the buying process
- The key metrics to drive your thinking and declare success (Hint: it’s not revenue!)
- Success tips for improving the effectiveness of your engagement channels
And more! You don't want to miss out on this amazing webinar!
September 23, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST