The ROI Guy

FEBRUARY 14, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Latest Research. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 20, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 6, 2010

Carl Wilhelm, Director of Product and Client Experience - former software development director with FedEx, Carl is leading Alinean ’s commitment to continuing to deliver valued platform capabilities, working with clients on new requirements, launching new solutions and assuring superior service-level delivery. Latest Research.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

ROI 40

ROI B2B Social Media Buying Cycle 40

Insight Demand

MAY 12, 2014

Today, with EEG machines that measure brain activity, researchers are now able to prove that puzzles can be solved 8-seconds before the conscious brain is aware of it [iii]. So it’s weak and buggy like new software compared to our subconscious automatic processing that has had 600-million years to iron out the bugs.

How To 20

How To Transportation Travel Pipeline 20

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Didn’t we see this in the research in year over year declines in IT spending as a percentage of revenue?

Competition 40

Competition Software Software Networking 40

The Spiff Blog

FEBRUARY 15, 2022

Even Microsoft researchers define Excel as a functional programming language ( source ). However, unlike a typical software engineer, most people patching together complex formulas in Excel don’t actually realize they’re programmers. You need proper commission software. Why should you care? There’s no way around it.

Commission 53

Commission Scale Software Software 53

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. for 2005 – this according to Forrester latest research. How is IT spending changing for small and medium enterprises?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

NOVEMBER 8, 2006

As well, the costs for hardware platforms, software licensing, management utilities and business resilience should be tallied, since these typically consume 40% or more of any database project’s cost. Latest Research. Tailwinds for Marketing Automation Software - Insi. Updated Alinean Social Media ROI Calculator - New.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

SEPTEMBER 4, 2007

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

DECEMBER 14, 2005

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Sales Hacker Training

DECEMBER 8, 2020

Not get to them before they become a lead, get to them when they’re beginning to do their research, because most people make decisions about the vendor that they choose before they fill out the lead form. He’d already taken and seen two companies through to a billion dollars, Bladelogic and Essential Software.

Hiring 119

Hiring Top of Funnel Scale Banking 119

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

LeadFuze

AUGUST 5, 2021

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 Blogger Blurb: The team at InsightSquared deliver quality, research backed posts which are ideal for sales team leaders that need to improve sales velocity.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 5, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

SEPTEMBER 10, 2010

Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% Latest Research. cut in operating budgets. Updated Alinean Social Media ROI Calculator - New. Let the Good Times Roll?

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

AUGUST 4, 2010

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Less than 17% trust vendor provided business cases unless third party research / proof is provided. Latest Research. Updated Alinean Social Media ROI Calculator - New. Let the Good Times Roll?

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

SEPTEMBER 28, 2010

According to sales and marketing effectiveness researcher SiriusDecisions, the basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 64% of early stage buyers, and 61% of middle stage buyers. Updated Alinean Social Media ROI Calculator - New.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 9, 2010

From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. Latest Research. Tailwinds for Marketing Automation Software - Insi. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

SEPTEMBER 16, 2010

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Latest Research. SiriusDecisions Perspectives.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Ideal Customer Profile Social Media Customer 40

The ROI Guy

AUGUST 5, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 45

ROI Social Media Discount Analysis 45

The ROI Guy

AUGUST 5, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research. Tailwinds for Marketing Automation Software - Insi. Let the Good Times Roll?

ROI 40

ROI Social Media Analysis Comparison 40