Sales and Marketing Management
SEPTEMBER 28, 2020
Small Businesses Face the Biggest Challenges. Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. Many companies will need to make drastic changes to overcome the challenges they face. During the period of Feb.
The Pipeline
AUGUST 26, 2020
Imagine how much more effective a meeting ‘thank you’ note is when they can see your enthusiasm and smiling face. I send them, but I never get them, I’d love to see your face as you reach for my pocket. Back around 2008, I did a post on how to prospect with SMS, I got my head handed to me. Go with the Double V.
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Sales and Marketing Management
APRIL 21, 2020
Ultimately, we strongly believe that the very human need to meet face-to-face to do business, learn and connect will remain, and that there will be significant pent-up demand for both travel and events. Now we have turbulence like you couldn’t imagine. The impacts will be felt long after the lockdown is lifted.
The Pipeline
APRIL 2, 2020
Think about a time you got fired, like 2008, job and home, a friend’s death, a crushed ankle. None like today, but at least we are not facing it alone. Take a pen and paper, or pad if you like, and write down the biggest s**t you ever faced. By Tibor Shanto. Well, life is always changing, now it’s been accelerated by a virus.
Selling Energy
AUGUST 4, 2023
Because it forces you to work Trulia , an online real estate service that had a pitiful closing ratio with brokers as they entered the Great Recession of 2008 to 2010. Why do you need to do this now? By the end of that recession, just two years later, they had elevated their prospect conversion ratio ten-fold to 20% rather than 2%.
Zoominfo
AUGUST 1, 2022
As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008.
Sales and Marketing Management
MARCH 1, 2019
The most recent version of this approach was published in Harvard Business Review in the 2008 article “ Putting the Service Profit Chain to Work ” by James L. The 2008 article reinforces the original message that treating customer-facing employees well increases the likelihood that those employees will treat the customers they serve well.
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