article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Examples 130
article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”.

Examples 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Overcoming Price Objections with Sales Prospects

Paul Cherry's Top Sales Techniques

Distribution Sales Training. Prospecting (9). Overcoming Price Objections with Sales Prospects. Date: Dec 22nd, 2009. ” Whenever a sales prospect tries to corner you on price, get them to discuss the criteria they use to determine value. Client Solutions. Hospitality Sales Training. Technology Sales Training.

article thumbnail

14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

article thumbnail

Holiday Gift To PBR Customers If You Act By Jan 5

Paul Cherry's Top Sales Techniques

Distribution Sales Training. Prospecting (9). Date: Dec 25th, 2009. As 2009 comes to a close, Im delighted to share this resource with you in order for you to make 2010 the best year ever. Client Solutions. Hospitality Sales Training. Manufacturing Sales Training. Medical Device Sales Training. Technology Sales Training.

ACT 63
article thumbnail

#1 Sales Question to Uncover an Open-Minded Customer

Paul Cherry's Top Sales Techniques

Distribution Sales Training. Prospecting (9). The year 2009 found many customers in a state of panic, denial, or complacency—putting off decisions and pressuring salespeople to lower their prices. Client Solutions. Hospitality Sales Training. Manufacturing Sales Training. Medical Device Sales Training. Contact Us.

article thumbnail

PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta

Sales Hacker

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect, every time, enabling personalization at scale, previously unthinkable. Matt Rizzetta: It was late 2009. When did you found North 6th? It was right before my 27th birthday. Why did we lose it? How did we lose it?”