2010 Company Marketing Retention 
Sales and Marketing Management
MARCH 4, 2018
Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. My company has experienced virtually no turnover among customer-contact employees.
Sales and Marketing Management
MARCH 20, 2019
Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.
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SBI
SEPTEMBER 29, 2020
Seismic Raises $92M in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6B. This round brings the total raised by Seismic to approximately $270M to-date and values the company at approximately $1.6 Permira’s investment in Seismic is a tremendous testament to Seismic’s market opportunity, team, and overall momentum.
Pointclear
MARCH 13, 2014
Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.
Pointclear
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Will my mail be delivered?
Salesmate
AUGUST 6, 2020
Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers.
Pointclear
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.
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