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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Follwer her on Twitter @marketingprofs.

Trends 180
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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? For B2B SaaS companies? That was almost 7 years ago! Uber had only just launched (and it was called UberCab ).

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

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Is Your Marketing Message Just Noise?

SBI Growth

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. In the B2B world, most buyers are at stasis. The average B2B buyer is inundated with irrelevant information.

Marketing 310
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40
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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Referrals are the secret to B2B sales: Get the meeting at the level that counts. World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 The secret to B2B sales is calling the right person, at the right time, with the right message. Face to Face in a Sales 2.0 conference. You should be as well.

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The Pipeline ? Don't Wait ? Initiate! ? Sales eXchange ? 94

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. April 26th, 2011. April 25th, 2011. link] #B2B #TriggerEvent. April 25th, 2011. April 25th, 2011. April 25th, 2011.

Pipeline 216