2011 Channels Follow-up Marketing 
Sales and Marketing Management
AUGUST 21, 2020
And, while down from its peak in 2011, over 1.5 So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Let’s dig in. How Does SMS Work?
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. At a high-level, our research shows a strong correlation between social following and revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. At a high-level, our research shows a strong correlation between social following and revenue.
Zoominfo
MARCH 27, 2018
And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).
No More Cold Calling
JANUARY 30, 2014
In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. What’s Your Phone Number? No company name.
Sales and Marketing Management
APRIL 27, 2017
A brief and simple introductory message sent directly to the company’s CEO would often be enough to set up an introduction with the decision-maker. What this means is that you likely almost never respond to a salesperson who just sends you a cookie-cutter email and doesn’t follow up with a phone call. Make it personal.
The ROI Guy
FEBRUARY 14, 2011
Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.
Expert insights. Personalized for you.
177 
Let's personalize your content